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Media Director
Overview
The Media Director oversees media planning and buying for all agency clients, including both traditional and digital platforms. The Media Director recruits, manages and mentors the media team members across all media disciplines. This role will work closely with all account team leads to drive the holistic business forward and foster growth, both organically and through new business. The Media Director will manage the planning and buying teams to ensure flawless execution for all client deliverables, including coordinating all necessary information to accounting for quick and accurate billing.
The Media Director will meet with agency clients and prospects to pitch and provide counsel for media plans. They will oversee all media strategy and plan development so that buys are efficient and smart. Under their leadership, media will be seen as a competitive asset for the agency.
Responsibilities
Lead forward thinking media ideas for client, ensuring team is incorporating creativity and innovation into media plan development
Facilitate the development and documentation of best practices to improve operational efficiencies within the team and the group
Ensure initiatives are executed and managed in a manner that meets and exceeds expectations and delivers against client objectives
Uncover opportunities and grow business through thought leadership, and client expertise and consistent delivery of good work
Participate in team planning sessions regarding client strategy and approach, providing leadership, consultation and acting as a voice for media
Steward client interest in the areas of tracking and delivering measurable results and analytics, market knowledge, and audience insights
Establish and grow relationships with agency clients, as well as be a key agency contact for internal team members
Stay apprised of new technologies and trends and a keen understanding of digital landscape to incorporate into media driven solutions and business building ideas
Manage and oversee monthly and end of campaign client billing, media budget reconciliations
Recruit, manage and mentor a team of elite media planners and buyers with a proficiency in digital media
Provide leadership/motivation and convey the vision and values of the agency to media staff
Assure that the media staff adheres to established agency policies/procedures
Conduct reviews and performance evaluations of the media team to ensure that effective, efficient and profitable staff operations are maintained; working closely with Associate Media Directors or Supervisors to provide mentorship and guidance to the team
Manage workflow, efficient and profitable servicing of client(s), staffing levels, fosters healthy team structure, team assignments
Assist in new business efforts as needed
Maintain excellent external professional relationships with media publishers and partners
Other responsibilities as assigned
Qualifications
Bachelor’s degree
5+ years of experience as a Media Planner or Media Director, strong digital experience preferred
Outstanding attention to detail and organizational skills, ability to troubleshoot and provide feedback, guidance and solutions
Strong knowledge of digital media, with the ability to plan and pitch digital media strategy
Excellent communication and presentation skills
Accountability and flexibility
Direct supervisory experience
Strong listening skills and the ability to tactfully communicate position on relevant issues
Ability to define and implement professional standards for team participation, conflict resolution, problem solving, and communication (internal and external)
Confident problem anticipation and resolution – willingness to have difficult conversations
Personally strive to positively influence peer group and cross-collaboration across the agency
Account Service at Intermark Group is not about just being a client contact, filter, proofreader or salesperson, it is about facilitating great work.
Facilitating great work comes from:
Establishing credibility and trust
Being engaged and knowledgeable
Job Duties:
Meets regularly with production manager, creative team, traffic manager, media, public relations, interactive/digital, analytics/SEO and accounting to coordinate Agency efforts on behalf of assigned clients.
Develops and delivers Creative Briefs (when possible, in association with Account Planner/Strategist). Posts accurate and detailed change orders and progress reports to agency personnel within 24 hours of notice or decision(s).
Effectively present, sells and defends all agency work and proposals to clients; supports other Account Service team members in these functions. Provides counsel, support, insights and/or research to clients in support of strategies, recommendations or tactics.
Keeps apprised of clients’ brand, products, services and marketing developments.
Regularly checks for and responds promptly to all client communications.
Checks and approves creative concepts and production materials, copy, layouts, scripts and artwork. Coordinates client presentation, feedback and approvals.
Coordinates project timing and budgets (when possible in association with producer and traffic/production manager). Works diligently to keep clients and agency personnel on track with regard to timing and deliverable expectations.
Actively seeks additional projects and new business for client contacts.
Keeps apprised of progress of clients’ projects through traffic/production managers or other relevant team members.
Handles paperwork and maintains files on all client activities, their competition; maintains clients’ correspondence files, approvals, copy, forms, documents and tracking of account service work, etc.
Maintains electronic files on all assigned accounts on the Shared Drive (M:) and Mac Server (when applicable). Details pertinent approvals and client feedback needed for accurate proofreading and meeting of client standards.
Takes minutes/notes at meetings; coordinates and/or purchases food and beverages for agency meetings. Drafts and circulates Conference Report within two business days of meetings.
Routinely attends industry functions, client functions, product launches, agency gatherings or others as needed.
Responsible for assembly of materials for proposals, presentations and client meetings.
Conducts effective, engaging meetings where there is a clear goal for each meeting and a prepared agenda.
Participates in new business pitches and RFPs as necessary.
Administrative Responsibilities:
Opens jobs in Advantage
Responsible for helping to coordinate scheduling of work within the Agency
Issues Purchase Orders for products and services not covered by Producer or Production Manager
Coordinates billing, invoices and monthly Agency projections
The Media Planner/Buyer’s responsibility is to execute and manage all types of digital media programs. You would work to maintain and negotiate digital media buys in programmatic, social media, search engine marketing) as needed. You would help prepare audience estimates, budgets and analyze campaign performance to inform optimization strategies. Work directly with clients as well as internally with other media team members, brand managers and creative teams to establish media objectives, strategies, tactics and KPIs for advertising campaigns. The ideal candidate is a heavy digital media user and fanatic as well as an aficionado of current pop culture. Experience with traditional media a plus but not required.
Specific Duties
Manage the day-to-day operations, including media research and analysis, planning, buying, and campaign administration
Formulate, write, and present campaign/media recommendations
Interact with outside vendors and external business partners regarding various facets of client media activity, such as assembly of media authorizations, billing, insertion orders and report procurements
Evaluate media opportunities, prepare media POVs and case studies, and oversee development and presentation of media plans for assigned clients
Stay current with latest trends, policies and platforms within the digital space
Communicate with clients on media issues and recommendations
Bring new ideas for using various platforms
Prepare and update media flowcharts and purchase authorizations
Process invoices for payment (Experience with Advantage, STRATA/SBMS is a plus)
Create buys in media system
Maintain organized buy records
Prepare and send traffic to media outlets
Supervise and train media assistants
Liaise with various partners for troubleshooting and optimization purposes
Requirements
4-year college degree – Marketing, Communications or Advertising Degree preferred
3-5 years digital media buying/planning experience. Various certifications preferred
Computer proficiency: advanced knowledge of Excel is a plus
Proactive problem-solving ability
Highly organized, with the ability to multi-task in a fast paced environment
Meticulous attention to detail and accuracy
Excellent communication skills, both written and verbal
Strong organizational and analytical skills
Understanding of marketing fundamentals
Deadline-oriented with a sense of urgency
Ability to collaborate well with staff, clients, and vendors at all levels
Self-starter, high energy, assertive, take charge personality.
Intermark Group is the largest psychology-driven ad agency in the U.S. with a focus on applying behavioral science to creativity. We work with a broad range of clients across numerous categories including insurance, tourism, consumer package goods, restaurants and automotive. We are seeking a candidate who has recently (within 1-year) completed a doctorate in social, behavioral or other relevant applied psychology to join its strategic services department as a Ph.D. Strategic Planner. Review of applications is on-going and decisions will be made by or before February 2022.
The ideal person would work with internal teams developing content and insights for “creative briefs” by analyzing consumer data (various secondary sources) and primary research (quant and qualitative) to identify psychological principles which can be utilized to impact decision making, attitudes and behavior. We also would like the candidate to be comfortable and confident for client-facing meetings and presentations in which he/she would be able to share insights and thoughts in respect to agency recommendations.
Alloy is in search of a creative and adaptable Technical Project/Program Manager well versed in all things technical with a passion for partnering with clients to deliver impactful customer experiences. This is an opportunity to share your expertise with a wide range of client-partners on a broad range of projects to help organizations solve their challenges. Working as part of a highly-driven and talented multi-discipline team with a high profile client roster, the Technical Project Manager will contribute to the future of our dynamic company. They will work closely with technical leads when defining the scope of the project, manage the direction of each project, communicate status updates with our client partners, and keep projects on schedule. The role incorporates responsibility for developing plans, aiding execution strategy and helping to improve the performance of the various projects. Success will require strong relationships (both internally and externally) and frequent communications with a wide range of client roles (execution to executive) and expectations to ensure stakeholder visibility into the status of their projects/products. Additionally, the use of varying methods of workflow management including, Agile Methodology (emphasis on Scrum) to complete projects on time, within budget, and within scope are essential.
What You Will Do
Work with the client team members and internal team to define opportunities and solutions
Successfully manage individual client and stakeholder relationships
Translate recommended solutions into actionable tasks
Lead the planning and implementation of quality projects with the client and project team
Facilitate meetings, coordinate resources, and manage multiple streams of work
Ensure that projects are delivered on-time, within scope and within budget, managing changes using appropriate techniques
Effectively apply our methodology and thoughtfully enforce standards
Create and manage project plans, budgets, schedules, and other project documentation, then identify and resolve inevitable issues
Direct multiple concurrent projects and ongoing client engagements
Perform risk and assumption management to minimize thrash
Ensure that all deliverables meet client expectations
Assume the role of Scrum Master or Product Owner, depending on requirements
Requirements
What we definitely need:
Naturally organized personality
Detail-oriented
Strong communicator
Inherently a relationship builder
High emotional intelligence
Enjoys autonomy, flexibility, and embraces change
Embodies excellent written communication skills
Organizes across multiple projects and teams
Manages projects from $30K - $3MM
Communicates well with executives
Multitasks across dynamic projects
Champions methodology and processes
Leads Scrums to effectively identifying and documenting roadblocks and issues
Excels in a fast-paced (sometimes chaotic) environment under tight deadlines
Nice to haves:
Strong educational background, BA or BS preferred
Experience with Agile and Scrum methodology best practices
Solid technical background with understanding in software development processes and web technologies
PMP, CSM, and/or CSPO certification is a plus.
3+ years planning and/or management experience in coordinating technology projects
Location: Birmingham, AL Position: Full-time employee Level: Mid-Level To apply, email: jobs@alloy.digital
Software Engineer – Mobile
Alloy’s engineering team combines full-stack engineers with UI/UX engineers and graphic designers to create intuitive user experiences that are reliable, secure, and easily maintainable to meet demand. We are a custom software company providing solutions to a variety of clients in multiple industries including automotive, aviation, and foodservice industries. We use modern software delivery methodologies and cloud-based infrastructure to consistently deliver value at a sustainable pace.
What You Will Do
Design and implement a mobile application for iOS and Android using React Native, interfacing with back end APIs and databases
Design and deploy AWS infrastructure to host the application in a robust, secure, and performant manner
Develop CI/CD pipelines to build, test, and deploy the application automatically
Guide and mentor other engineers in mobile development to increase our mobile delivery capabilities on other projects
Requirements
What we definitely need:
Developed, deployed, and supported multiple React Native applications in a production environment
Experience with multiple programming languages and frameworks in addition to Javascript/React Native. Our most desired ones are C#, .NET Core, and Node.js. Most of our work is in C# and Javascript, but if you know other languages and think another one would be a better fit for certain tasks, we'd love to hear your ideas.
Strong experience with at least one database platform. Most of our database work has been done in Postgres and SQL Server, but we will also be considering others for the new project
Significant experience with public cloud platforms such as AWS, Azure, or GCP. We use AWS, and are open to trying other platforms if there is a better fit. Nearly all of our apps are cloud-based
Nice to haves:
Bachelor of Science in CS or MIS preferred
AWS certification is a plus
Experience with Agile and Scrum methodology best practices
Location: Birmingham, AL Position: Full-time employee To apply, email: jobs@alloy.digital
Software Engineer
Alloy’s engineering team provides software development and technical expertise to solve practical, real-world problems and build high-end, world-class customer experiences. We maintain existing products, architect new ones, estimate effort and provide informed opinions around what’s possible, reasonable and feasible. We strive to incorporate more DevOps practices into our work every day and to continually leverage the latest cloud computing services. Our engineers are fearless, aggressive makers and problem solvers. We love to combine talents to overcome the obstacles that strike fear in the hearts of most shops. We learn something new every day and never shy away from conversations, music recommendations, or new ideas.
What You Will Do
Develop and enhance a suite of applications written in C# and SQL Server, hosted in AWS
Implement new features and bug fixes and support them through testing and deployment
Migrate legacy, server based applications onto serverless platforms and managed services
Research and pinpoint issues in complex systems with lots of moving pieces
Develop CI/CD pipelines and automated tests to ensure your applications are always in a deployable state
Requirements
What we definitely need:
Takes pride in writing clean, elegant code
Knowledgeable of modern software platforms, patterns, and practices
Strong understanding of web protocols such as TCP, HTTP, and REST
Detail oriented
Able to explain complex concepts in simple terms
Ability and desire to quickly learn new technology
Strong troubleshooting/debugging skills
C#
ASP.NET MVC
Javascript frameworks such as Node.js, React, and Vue
Entity Framework/Dapper
SQL Server
AWS
Git
Nice to haves:
Bachelor of Science in CS or MIS preferred
SQL/.NET/AWS certification is a plus
Experience with Agile and Scrum methodology best practices
Location: Birmingham, AL Position: Full-time employee To apply, email: jobs@alloy.digital
Software Engineer – Frontend
Alloy's engineering team provides software development and technical expertise to solve practical, real-world problems and build high-end, world-class customer experiences. We maintain existing products, architect new ones, estimate effort and provide informed opinions around what’s possible, reasonable and feasible. We strive to incorporate more DevOps practices into our work every day and to continually leverage the latest cloud computing services. Our engineers are fearless, aggressive makers and problem solvers. We love to combine talents to overcome the obstacles that strike fear in the hearts of most shops. We learn something new every day and never shy away from conversations, music recommendations, or new ideas. This position likely requires someone to have been an active professional for several years to be a good fit, but we’re willing to entertain anyone with the chops to impress. The position is located at our headquarters, in Birmingham, Alabama and will require a daily, onsite presence to be most effective. However, at this time we are operating in a remote capacity due to Coronavirus/COVID-19 health guidelines.
What You Will Do
Convert wireframes and full-res mockups into modern, accessible frontend code
Create user interfaces for new features and enhancements to a suite of new and existing applications
Research and develop solutions to user interface problems
Develop templates for applications built in React
Requirements
What we definitely need:
Detail-oriented problem solver
Knowledgeable of modern software platforms, patterns, and practices
Experience designing and developing modern user interfaces
Design applications including Adobe XD, Sketch, and Figma
Strong understanding of HTML, CSS, and JavaScript
JavaScript frameworks such as React, Gatsby, and Vue
CSS frameworks such as Bootstrap 4 and TailwindCSS
Ability and desire to quickly learn new technology
Git
Nice to haves:
Strong understand of ADA and accessibility
Technical SEO and marketing dev experience
jQuery
Trellis/Vagrant/Ansible
Experience with headless CMS, such as ButterCMS, Contentful, Sanity
Location: Birmingham, AL Position: Full-time employee To apply, email:jobs@alloy.digital
Lead Designer
Alloy is in search of a Lead Designer that can champion and lead Alloy in designing aesthetically pleasing, highly-usable, and science-driven digital experiences (websites, web apps, and mobile apps). The lead designer is responsible for working with Alloy’s strategy, UX/UI, and engineering teams to deliver behavioral-driven, modern, and innovative experiences. This role is expected to understand and leverage design best practices while marrying them with aesthetically pleasing and relevant design approaches. This is an opportunity to share your expertise with a wide range of client-partners in a broad spectrum of industries. Working as part of a highly-driven and talented multi-discipline team with a high profile client roster, the Lead Designer will contribute to the future of our dynamic company. They will work closely with technical leads, UX/UI, strategists, and client-partners to design and explain/present strategies. Success will require a driven personality type who embodies a natural tendency to learn, analyze, and communicate.
What You Will Do
Help lead modern design practices that are derived from behavioral sciences
Research and design digital experiences that are contemporary and at times, innovative
Work with UI strategist to leverage existing deliverables (data, analysis, research, competition) to create highly-usable designs
Lead design workshops with Alloy’s client-partners
Understand and instill usability best practices and deliver highly usable, iterative designs (based on data and user feedback)
Own and communicate research, analysis, and design for A/B, multivariate testing
Serve as a stakeholder and key client communicator of design best practices and reasoning
Maintain and own the design approach that collaborates with and includes our client-partners
Understand basic application development and how it impacts design
Utilize behavioral sciences to drive design decisions
Be aware of brand standards, elements, and messaging that impact the design
Incorporate brand authenticity into designs
Build prototypes (utilizing design tools) to represent functional compositions
Own KPI’s, benchmarks, and other metrics to demonstrate and track the success of design strategies
Requirements
What we definitely need:
Naturally detailed personality
Strong communicator of design concepts and strategies
Analytical enough to understand and have an interest in data
Research-driven decision maker
High emotional intelligence
Easily understands and communicates complex concepts
Enjoys autonomy, flexibility, and embraces change
Embodies excellent communication skills - both written and verbal (must be able to present)
Handles numerous engagements simultaneously
Champions design and usability best practices
Communicates well with executives
Champions methodology and processes for design approaches
Highly skilled in designing experiences that are aesthetically pleasing
Must be able to provide design examples representing talents and skills
Excels in a fast-paced (sometimes chaotic) environment under tight deadlines
Understands and analyzes user interaction data
Leverages design and prototype tools to create compelling interactive compositions
Nice to haves:
Strong educational background, BA or BS preferred
Experience in developing numerous designs across multiple formats (web, mobile, apps)
Understands usability best practices
Aware of design trends and techniques
Familiarity with interaction data from google analytics
Knowledge of behavioral sciences and behavioral economics is a plus
3+ years of digital design as a primary job function
Location: Birmingham, AL Position: Full-time employee To apply, email:jobs@alloy.digital
SEO Specialist
Alloy is in search of an articulate and driven SEO Specialist that can help develop & execute our SEO projects with our team and client-partners. The SEO Specialist position leads the execution of Alloy’s SEO discipline and service for client-partners. This role is expected to entail a detailed and communicable understanding of Search Optimization, related strategies, and tactics. This is an opportunity to share your expertise with a wide range of client-partners in a broad spectrum of industries. Working as part of a highly-driven and talented multi-discipline team with a high profile client roster, the SEO Specialist will contribute to the future of our dynamic company. They will work closely with technical leads, designers, and UX/UI strategists to develop optimization plans that attribute to the technical and non-technical opportunities to grow quality traffic. Success will require a driven personality type who embodies a natural tendency to learn, analyze, and communicate.
What You Will Do
Execute SEO strategy for Alloy and our client-partners
Help Formulate SEO strategies for Alloy client-partners
Embody expertise and tactics for all relevant channels (web, blog, app store, etc)
Translate recommended solutions into actionable tasks
Own and communicate research, analysis, and design for SEO A/B testing
Maintain and improve the SEO process as it pertains to the development of digital experiences
Effectively apply our methodology and thoughtfully enforce standards
Utilize data, science, and analytics to drive reasoning behind the strategy
Innovate new opportunities for SEO
Own KPI’s, benchmarks, and other metrics to demonstrate and track the success of the strategies and tactics
Plan and communicate with other team members to deliver SEO deliverables (I.e content planning).
Requirements
What we definitely need:
Embodies excellent communication skills - both written and verbal (must be able to present)
Handles numerous engagements simultaneously
Understands technical details and best practices related to search
Communicates well with executives
Champions methodology and processes for SEO integration into our existing approaches
Highly skilled in developing effective keyword targeting strategy, prioritizing SEO initiatives, and executing on planned SEO tactics
Must be able to provide work samples or case studies of successful execution of SEO tactics and/or other digital marketing initiatives that have led to increases in quality website traffic
Excels in a fast-paced (sometimes chaotic) environment under tight deadlines
Naturally organized personality
Detailed oriented
Strong communicator
Highly analytical
Research-driven decision maker
High emotional intelligence
Enjoys autonomy, flexibility, and embraces change
Nice to haves:
BA or BS preferred educational background preferred
Experience SEO methodology and technical best practices
Solid technical background with an understanding of software development processes and web technologies
The ability to edit some code to adhere to technical best practices is a plus
3+ years of SEO experience as a primary job function
Location: Birmingham, AL Position: Full-time employee To apply, email:jobs@alloy.digital
Quality Assurance Analyst
Alloy is in search of a detail-oriented and driven QA Analyst that can help our team in providing the best possible software application experiences for our client-partners. The QA Analyst will be responsible for estimate, develop, and execute tests and test plans for different types of software applications (web & mobile). This is an opportunity to share your expertise with a wide range of client-partners in a broad spectrum of industries. Working as part of a highly-driven and talented multi-discipline team with a high profile client roster, the QA Analyst will work closely with technical leads, developers, and engineers to continually test and improve the applications we build. Success will require an individual that thrives in a problem-solving setting and also embodies a natural tendency to learn, analyze, and communicate.
What You Will Do
Design and execute test plans for Alloy and our client-partners to ensure that the software delivered is fit for purpose and meets business needs
Assist with capture and clarification of business requirements and translate to test requirements
Ensure that defects can be reproduced and documented in sufficient detail for developers to locate and amend the incorrect code
Manage the defects found during the testing phase and work with stakeholders to prioritize and resolve them
Assist with establishing new processes, practices, procedures and quality standards as necessary
Work with Alloy development team on integrating automated testing
Continually improve Alloy’s QA process by keeping up to date with latest testing technologies
Requirements
What we definitely need:
Analytical skills and attention to detail
Excellent problem solving skills relative to testing and technical issues
Strong communicator
Research-driven decision maker
High emotional intelligence
Enjoys autonomy, flexibility, and embraces change
Team player and the capacity to work with multiple project members
Embodies excellent communication skills - both written and verbal (must be able to present)
Handles numerous engagements simultaneously
Understands technical details and best practices related to development
Works well in both team and self-directed work environments
Champions methodology and processes for QA integration
Proven track record of getting things done with short timelines and in dynamic teams/environments
Nice to haves:
Strong educational background, BA or BS preferred
Experience agile methodology and best practices
Knowledge of industry standards in software development and quality engineering process
The ability to edit some code to assist in testing automation is a plus
3+ years of QA experience as a primary job function
Location: Birmingham, AL Position: Full-time employee To apply, email:jobs@alloy.digital
Marketing Manager
Alloy is in search of a self-motivated, analytical, and creative Marketing Manager that can coordinate all marketing activities, drive outbound lead generation, develop a content marketing plan and execute it. The ultimate goal will be to generate qualified leads and opportunities for Alloy’s services. Regular tasks will include meeting with the branding team to establish content calendars and make assignments (including website improvements and updates), developing and distributing content via email and social media, creating outreach campaigns, managing digital media efforts, and tracking data to optimize efforts. In addition, the role would send emails and LinkedIn outreach messages to vertical targets and one-to-one emails to "warm" targets that have interacted with the company and/or content.
The successful candidate needs strong project management skills, an affinity for working with communications and marketing automation software, and enjoys tracking results and learning from them. They will need to be an organized, process-oriented person with great interpersonal writing skills. They will work with a team but many tasks will be done without assistance, so they will need to be self-motivated.
What You Will Do
Strategize, create, and manage a marketing plan
Create and project manage a content and campaign calendar
Manage the collection and analysis of interaction data to inform the strategy and optimize efforts
Ensure the development and distribution of content to drive awareness of Alloy, thought leadership, and our services
Leverage email, CRM, and marketing automation tools to execute campaigns and permutations to drive need-based opportunities
Track analytics from our website and other channels to understand and evaluate marketing impact
Coordinate improvements to website to synthesize with marketing efforts
Email or communicate with warm targets to develop relationships and conversations about how Alloy can help them
Develop and grow contacts and Alloy followers
Manage social media efforts
Requirements
What we definitely need:
Self-starter, someone who can take initiative and employ critical thinking
Enjoys autonomy, flexibility, and wants to drive change
Excels in a fast-paced environment
Multitasks across dynamic projects
Easily develops and maintains personal relationships
A natural communicator - embodies excellent written communication skills
Detail-oriented
High level of organization
Interest in technology and aptitude to learn quickly
Strong communicator
Embodies excellent communication skills - both written and verbal
Handles numerous tasks simultaneously, prioritizes, and executes with efficiency
Communicates well with executives
Understands social media and how to leverage it
Champions methodology and processes for marketing efforts
Manages projects well, can delegate tasks, and follows through
Excels in a fast-paced (sometimes chaotic) environment under tight deadlines
Analytical skills to interpret interaction data
Nice to haves:
3+ years of experience of digital, communications, or business development experience
Familiarity with CRM, Marketing Software, Email, and Communication tools
Bachelor's Degree in Marketing, Communications or a related field preferred
Embodies a base-level understanding of SEM and digital media
Location: Remote or Atlanta, GA / Birmingham, AL Position: Full-time employee To apply, email:jobs@alloy.digital