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Assistant Digital Media Analyst
Intermark is looking for an Assistant Digital Media Analyst to help us track and report on digital media performance and related activities. Ideal candidates will have
Skills, abilities, experience and qualifications
Attention to detail and ability to juggle time sensitive assignments for multiple clients
Related coursework in college
Up to date knowledge of digital media industry
Experience in or knowledge of digital media buying especially through DSP
Initiative to investigate issues seen in data proactively
Google Analytics, Google Adwords and/or Facebook Blueprint certification
Familiarity with Tableau or other dashboard/data visualization tools
Experience with NetBase or other Social Media analysis software
Intermark Group offers a great work environment, competitive salaries and a full range of benefits, including health, dental, vision, life and disability insurance, 401(k) and more.
To apply for this job, email Jim Poh. Please include a PDF of your resume.
Entry Level Media Assistant
Intermark is looking for entry level media people!
Ideal candidates are students of popular culture – TV, gaming, music, social media, movies, etc., tech enthusiasts, marketing mavens and preferably fans of the advertising business.
It is also important to be detail-oriented, self-motivated, a team player and have strong basic math skills.
Recent college degrees in advertising, media studies, marketing or related fields are preferred but not mandatory.
Intermark Group offers a great work environment, competitive salaries and a full range of benefits, including health, dental, vision, life and disability insurance, 401(k) and more.
To apply for this job, email Jim Poh. Please include a PDF of your resume.
Digital Media Buyer
Intermark Group is looking for a Digital Media Buyer to purchase all forms of digital media for Intermark clients. The Digital Media Buyer will be an important member of the media team and will work directly with the SVP Media and Communications Director. Strong experience with digital media buying and a working knowledge of performance analytics are required.
Key Digital Media Buyer responsibilities include:
Staying informed on industry developments and best practices
Negotiating pricing and terms for advertising purchases considering client requirements, media availability, media specifications and our pricing structures.
Trafficking ads
Managing day to day operations of digital media campaigns
Proactively identifying issues with campaign performance
Analyzing campaign data and develop tactics and strategies to continuously scale spend and improve conversion performance and efficiencies.
Assisting with client billing, invoice discrepancies etc.
Core Competencies:
Ability to juggle many time sensitive projects
A strong understanding of technical aspects of digital advertising
Working knowledge of Google DCM, specifically tag generation and implementation
Experience working with DSP’s especially Adelphic
Understanding of digital media trafficking, tagging etc.
Google Adwords certification – ability to create effective SEM campaigns
Facebook Blueprint certification – experience with Facebook campaigns
Comfortable presenting media recommendations and reports to clients
Intermark Group offers a great work environment, competitive salaries and a full range of benefits, including health, dental, vision, life and disability insurance, 401(k) and more.
To apply for this job, email Jim Poh. Please include a PDF of your resume.
Analyst – Digital Media
Intermark Group is looking for a Digital Media Analyst to help us track and report on digital media performance and related activities.
Skills, abilities, experience and qualifications
Ability to create tracking pixels and conduct QA
Ability to place pixels with working knowledge of back end website maintenance
Expertise in tagging and trafficking ads especially in DCM
Ability to provide recommended tagging strategies and optimizations based on desired outcomes.
Ability to troubleshoot tagging based on KPI
Experience with (or knowledge of) digital media buying through DSPs
Up-to-date knowledge of industry standards and best practices related to tagging, including proper implantation
Good communication skills on technical topics; can act as translator between client/media buyers/vendors
Attention to detail and ability to juggle time-sensitive assignments for multiple clients
Ability to create and analyze reports
Initiative to proactively investigate patterns or issues seen in data
Ability to extract a story from raw data and build comprehensive reports to illustrate that story and communicate the effectiveness of campaigns
Google Analytics and Facebook Blueprint certification
Mastery of Tableau or other dashboard/data visualization tools
Experience with NetBase or other Social Media analysis software
THIS POSITION WILL BE BASED IN BIRMINGHAM, AL. RELOCATION ASSISTANCE MAY BE PROVIDED.
Intermark Group offers a great work environment, competitive salaries and a full range of benefits, including health, dental, vision, life and disability insurance, 401(k) and more.
To apply for this job, email Jim Poh. Please include a PDF of your resume.
Media Buyer – Broadcast/Traditional Media
Intermark Group is seeking an experienced Broadcast Media Buyer. Candidates must have extensive experience negotiating and buying broadcast media at the local market level. Automotive or other fast-paced retail-oriented account experience preferred. Working knowledge of digital audio and video buying would be helpful as well.
Responsibilities
Utilize market research to understand the target audience and media habits
Negotiate rates and schedules, taking into consideration market conditions, historical pricing, pre-emption levels, etc.
Maintain all market buys and projects from beginning to end
Post and analyze media campaign performance
Manage market budgets
Reconcile invoices each month
Coordinate with Traffic to ensure all confirmed buys are uploaded in a timely manner
Direct and train Media Assistants
Skills, abilities, experience and qualifications
Strong attention to detail and ability to work within a fast-paced environment
3-7 years' experience of media planning/buying
Must have a proficient understanding and working knowledge of media measurements
Bachelor's degree preferred, with focus on Marketing, Advertising or Communications
Experience evaluating and purchasing local broadcast schedules
Excellent negotiating skills
Strong written/verbal communication skills
Ability to multi-task and work under pressure
Ability to analyze and interpret research data
Ability to work independently but also as part of a team
Self-motivated and adaptable
Good interpersonal skills and relationships with vendors
Experience with media buying software, such as Strata, Nielsen, TAPSCAN and/or SQAD
Proficient in basic computer programs, such as Microsoft Office
THIS POSITION WILL BE BASED IN BIRMINGHAM, AL. RELOCATION ASSISTANCE MAY BE PROVIDED.
Intermark Group offers a great work environment, competitive salaries and a full range of benefits, including health, dental, vision, life and disability insurance, 401(k) and more.
To apply for this job, email Jim Poh. Please include a PDF of your resume.