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PR/Media Relations Director
Position Overview & Responsibilities
Intermark, the nation’s top psychology-driven marketing agency, has an immediate opening for a leader in the Content Amplification area, specifically focused in Media Relations and PR.
We are seeking a senior leader to break new ground in how we develop amplify client and agency messages using PR, Media Relations and Social Media disciplines. The leader works closely in social media influencer channels and must demonstrate a strong consultative approach to help lead and counsel while also identifying new growth opportunities for the division.
Serve as the client relationship leader on key agency accounts
Drive and oversee campaign development and execution, including strategy, creative ideation and influencer marketing
Foster and maintain productive and influential client relationships
Identify solutions and work with teams, and independently, to drive client success and grow relationships
Serve as expert in fully integrated PR, Media Relations and Social amplification programs
Monitor news coverage and provide client reports as needed
Cultivate a culture of support, growth and partnership among team members (in PR and Social Media disciplines)
Serve as an ambassador of Intermark Group’s capabilities as it relates to organic and new business opportunities
Act as a senior communications counselor developing and communicating recommended strategies for the Intermark Group brand and sub brands
Develop and conduct media relations training for clients and prospects
Co-manage financials, including budgets and billing, and projections
Bachelor's degree in marketing, communications or related field with 7+ years of experience driving and executing innovative PR and Media Relations activities (including media relations training)
Passion for client service and an ability to juggle multiple projects and changing priorities
Deep connections with trade and business media in region or US
Ability to execute and measure multifaceted campaigns and day-to-day communications initiatives
Experience leading and/or project managing digital campaigns across social channels such as Facebook, Twitter, Instagram and LinkedIn
Experience executing brand-level media relations strategies and ability to communicate them with complete digital and traditional fluency. This includes experiential-driven initiatives
Excellent verbal, written, presentation and problem-solving skills
Ability to be flexible and precise under aggressive deadlines. Must be both a big picture strategist and have a "do-er" mentality
Critical thinker who is constantly looking for ways to evolve the capabilities of the agency
Bill one hundred thousand dollars gross income in at least one month by the end of 2021 for PR and Media Relations services.
Land at least one flagship national account by end of 2021
Win at least one national PR/social media award for work completed in 2021
Secure at least two separate instances of national press by the end of 2021
Account Service at Intermark Group is not about just being a client contact, filter, proofreader or salesperson, it is about facilitating great work.
Facilitating great work comes from:
Establishing credibility and trust
Being engaged and knowledgeable
Meets regularly with production manager, creative team, traffic manager, media, public relations, interactive/digital, analytics/SEO and accounting to coordinate Agency efforts on behalf of assigned clients.
Develops and delivers Creative Briefs (when possible, in association with Account Planner/Strategist). Posts accurate and detailed change orders and progress reports to agency personnel within 24 hours of notice or decision(s).
Effectively present, sells and defends all agency work and proposals to clients; supports other Account Service team members in these functions. Provides counsel, support, insights and/or research to clients in support of strategies, recommendations or tactics.
Keeps apprised of clients’ brand, products, services and marketing developments.
Regularly checks for and responds promptly to all client communications.
Checks and approves creative concepts and production materials, copy, layouts, scripts and artwork. Coordinates client presentation, feedback and approvals.
Coordinates project timing and budgets (when possible in association with producer and traffic/production manager). Works diligently to keep clients and agency personnel on track with regard to timing and deliverable expectations.
Actively seeks additional projects and new business for client contacts.
Keeps apprised of progress of clients’ projects through traffic/production managers or other relevant team members.
Handles paperwork and maintains files on all client activities, their competition; maintains clients’ correspondence files, approvals, copy, forms, documents and tracking of account service work, etc.
Maintains electronic files on all assigned accounts on the Shared Drive (M:) and Mac Server (wen applicable). Details pertinent approvals and client feedback needed for accurate proofreading and meeting of client standards.
Takes minutes/notes at meetings; coordinates and/or purchases food and beverages for agency meetings. Drafts and circulates Conference Report within two business days of meetings.
Routinely attends industry functions, client functions, product launches, agency gatherings or others as needed.
Responsible for assembly of materials for proposals, presentations and client meetings.
Conducts effective, engaging meetings where there is a clear goal for each meeting and a prepared agenda.
Participates in new business pitches and RFPs as necessary.
Opens jobs in Advantage
Responsible for helping to coordinate scheduling of work within the Agency
Issues Purchase Orders for products and services not covered by Producer or Production Manager
Coordinates billing, invoices and monthly Agency projections
Prepares estimates for client work
MUST have Agency experience; Minimum 5 years in similar Account Service capacity preferred.