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Digital Account Executive, Automotive
Intermark Automotive is looking for a Digital Account Executive to join our growing automotive team! In this role you will help develop, deploy, and track paid and organic, digital and social media strategies for clients and internally for Automotive. The position will have rapid growth, commission, and independence opportunity and can be 100% remote and flexible.
This role will work directly with Automotive Division President, as well as Account Directors, to drive and execute overall digital strategy. Platforms/needs include SEO (Google, SEM Rush, Yext), SEM (Google Adwords, Bing), Paid Social (Meta), Programmatic (Adelphic), OTT/OLV (YouTube), Email, and Reporting (Google Analytics/Data Studio/Looker/Microsoft BI).
The ideal candidate should have a Digital Marketing Degree and general knowledge of the digital media space as well as a hunger to learn, earn, and grow in Automotive and beyond!
Hunger to learn
Sense of urgency
Good sense of humor
Great Interpersonal communication skills (not just email and slack)
General knowledge of digital platforms and execution
Bachelors Degree in Digital/Marketing
1-3 years experience in digital media or automotive similar
Platform knowledge needed:
Google Data Studio/Looker
Meta Platform (Paid/Organic Social)
SEO Structure and Content (SEM Rush)
Microsoft Office Suite
TikTok/Snapchat/Twitter (X) a plus
Roles and Responsibilities:
You will lead the charge with all things digital both internally and through vendors. This includes managing digital media plans, creating and tracking budgets, overseeing digital campaigns and providing reports on performance metrics and proactively communicating that to Account Directors and Clients.
Will report to President of Automotive and be responsible to Account Directors/Account Executives
Work directly with Account Executives/Clients to implement strategies on digital platforms
Work directly with Media team and Division Leadership to build and implement high-level client digital strategy
Develop automotive digital products to highlight our skills and value alongside vendor partners
Monitor and analyze digital campaigns and provide custom reports on performance metrics.
Position: Full-time employee Location: Remote To apply, email: email@example.com
Account Service Professionals-Entry Level
Account Service at Intermark Group is not about just being a client contact, filter, proofreader or salesperson, it is about facilitating great work.
Facilitating great work comes from:
Establishing credibility and trust
Being engaged and knowledgeable
Meets regularly with production manager, creative team, traffic manager, media, public relations, interactive/digital, analytics/SEO and accounting to coordinate Agency efforts on behalf of assigned clients.
Develops and delivers Creative Briefs (when possible, in association with Account Planner/Strategist). Posts accurate and detailed change orders and progress reports to agency personnel within 24 hours of notice or decision(s).
Effectively present, sells and defends all agency work and proposals to clients; supports other Account Service team members in these functions. Provides counsel, support, insights and/or research to clients in support of strategies, recommendations or tactics.
Keeps apprised of clients’ brand, products, services and marketing developments.
Regularly checks for and responds promptly to all client communications.
Checks and approves creative concepts and production materials, copy, layouts, scripts and artwork. Coordinates client presentation, feedback and approvals.
Coordinates project timing and budgets (when possible in association with producer and traffic/production manager). Works diligently to keep clients and agency personnel on track with regard to timing and deliverable expectations.
Actively seeks additional projects and new business for client contacts.
Keeps apprised of progress of clients’ projects through traffic/production managers or other relevant team members.
Handles paperwork and maintains files on all client activities, their competition; maintains clients’ correspondence files, approvals, copy, forms, documents and tracking of account service work, etc.
Maintains electronic files on all assigned accounts on the Shared Drive (M:) and Mac Server (when applicable). Details pertinent approvals and client feedback needed for accurate proofreading and meeting of client standards.
Takes minutes/notes at meetings; coordinates and/or purchases food and beverages for agency meetings. Drafts and circulates Conference Report within two business days of meetings.
Routinely attends industry functions, client functions, product launches, agency gatherings or others as needed.
Responsible for assembly of materials for proposals, presentations and client meetings.
Conducts effective, engaging meetings where there is a clear goal for each meeting and a prepared agenda.
Participates in new business pitches and RFPs as necessary.
Opens jobs in Advantage
Responsible for helping to coordinate scheduling of work within the Agency
Issues Purchase Orders for products and services not covered by Producer or Production Manager
Coordinates billing, invoices and monthly Agency projections
A recent meta-analysis of marketer sentiments across the nation showed customer engagement as a top concern amongst CMOs for 2024. For countless brands, customer experience is either building a bridge or driving a wedge between consumers ~ driving their ability to cross-sell, upsell, retain customers and more.
Join Intermark, the nation's largest psychology-driven advertising agency, on December 14 at 1PM CST as we explore the behavioral science behind maximizing your customer engagement strategy in the new year.