CMO Minute: How Political Ads Rescued 2020 Advertising

2020 has been a difficult year for just about every person, industry, company and the world. The advertising industry is no exception. Despite increases in media audience size, as people have been home more often, ad spending has been decimated by Covid-19. Read more →

TikTok – Trending Upwards

TikTok, the self-proclaimed destination for short-form mobile videos, has undoubtedly become the most popular app this summer with 87 million worldwide downloads (7.5 million in the US) in June alone, making over 800 million users worldwide and 100 million active users in the US. Read more →

CMO Minute: Successful Brand Strategies for 2021

The latest research from Gartner shows an increased interest in brand strategy among CMOs in 2020 and 2021. This finding reflects brand marketers’ recognition of the importance of tracking changes in their customer segments and identifying new customers and new competitive landscapes. Read more →

Real-World Marketing Insights from Thought Leading CMOs

Intermark is hosting monthly CMO Roundtables to bring marketing leaders together for discussion and brainstorming on marketing strategies. In this month’s roundtables, marketing leaders shared efforts to develop new approaches for engaging customers during the pandemic. Read more →