
State of Fear: Adapting Marketing Strategies to the Stressed Consumer
The following article appeared in the Journal of Brand Strategy (VOL. 12, NO. 1, 49-58 SUMMER 2023, Henry Stewart Publications) JAKE MCKENZIE CEO, Intermark Group, USA Jake McKenzie is the CEO of Intermark Group, a psychology-driven marketing agency in the USA that works closely with psychologists and other behavioural sciences to drive dramatic change for … Continued
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