They Clicked the Ad, Now What?

Neilson recently released a report showing that one the things we care about, “clicks”, has a low correlation with a lot of other things that we care about as marketers. Read more →

Sports Biggest Competitor? Our Attention

March is here so our thoughts have turned to one of the biggest media events this time of year: March Madness. Marketers in particular get excited around this time as March Madness brings in a TV audience, and we were fortunate to have some of our own advertising work there up at the big stage. Read more →

No More Cookies? New Targeting Methods in Marketing

We are one year closer to 2022, the year cookies disappear. As a full-service marketing agency, we’ve been preparing for the loss of cookies ever since Google announced the end of cookies for their browser, Chrome, as part of the Privacy Sandbox initiative. Read more →

How Gillette Tapped Into A New Audience

Recently, an article popped up that caught my eye. The title was “Gillette rolls out new spot with gaming streamer Dr. Lupo.” Curious, I went to check out this commercial, and as I watched it, I realized that it reflects an important change that's going on, and that’s the change in how we see influencers. Read more →