Our ad agency takes a field trip inside the minds of consumers.

Learn more about the psychological principles we employ each day in our work with our latest social experiments.

A Full-Service Marketing & Advertising Agency | Intermark Group
Intermark Group

OUR AD AGENCY DRIVES AMAZING GROWTH THROUGH CREATIVE PSYCHOLOGY.

No other ad agency thinks quite the way we do. We leverage the behavioral sciences, such as psychology, to create groundbreaking creative. We understand how to change consumer beliefs and behaviors. We provide the truly unique consumer insights that give our work an extraordinary advantage to achieve consistently amazing results.

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We know what you’re thinking.

At Intermark, we continually refresh our perspectives on how to harness psychological insight to impact brand success.

Our Philosophy

Most strategic marketers spend a great deal of time developing and talking about “insights” within their brand ecosystems (the competition, the product, the media mix, and of course the consumer). The problem is, many so-called consumer insights are merely observations about WHAT people think and do. Certainly interesting. Sometimes helpful. But when all is said and done, that's not particularly insightful.

Our Insight

True insight reveals WHY people think and behave the way they do. Our “Insight Team” is charged with both understanding the why as well as identifying how we can leverage persuasive psychology to shape a particular action. This is the underpinning of all the work we do at Intermark.

Our Work

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Our Latest

The Importance of Gratitude

We have all been taught the importance of saying please and thank you, but did you know that a sincere expression of gratitude may also help your bottom line? Read more →

The Looking-Glass Effect

The term “Looking-Glass Self” was introduced by Charles H. Cooley in 1902 to describe how our self-identity is impacted by the people around us.1 According to the theory, how we see ourselves is deeply intertwined with our perception of how we think other people view us and our behaviors. Read more →

Experiencing Information

By: Dr. James McFarland, PhD, People Scientist From a neurological perspective, the memory of an event personally experienced in real-time, such as a game, concert, or award show, is “formatted” differently than one’s general knowledge of the event itself. To put this another way, learning information is not the same as experiencing information, and each … Continued Read more →

Our Services

Our group imagination comes from our diverse and talented team. We have experts in marketing, digital, social, PR and media, as well as our own production studio — all under one roof. That wide range of creative disciplines helps us see all the capabilities of your brand. And that 360-degree thinking leads to smarter and better-connected ideas.

Let's Get To Work

Our Clients

We’ve put our creative insights to work for brands you have probably heard of, and some you may not have (but definitely will soon). Find out how we use consumer psychology and behavioral targeting to reach the right audience for individual brands and companies by taking a look at our work.

Our Culture

We’re not interested in average work. Around our offices you’ll never hear the words “that’s good enough.” We want everything we do to be great, because we know how powerful a marketing campaign can be to grow your business. Our creative team uses tools of psychology and marketing to fuel your success, because we know that fuels our success. We’re more than just a marketing agency, we’re mind hackers who want to understand the way people’s brains work so we can use that consumer psychology to your advantage to build your brand.

AD PSYCH INSIGHTS

Check out our award-winning video series to learn more about the psychological principles we employ each day in our work.

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WEBINARWhen Things Go From Bad to Worse | Marketers: How to Successfully Navigate the Consumer Recession Mindset

Although the lockdowns, social distancing, and pandemic fears are slowly diminishing in our collective rear-view mirror (thank goodness!), inflation, political unrest, and recession woes appear to be quickly taking their place. Join us on Thursday, December 8th at 10 AM, as we discuss the psychological implications of the “recession mindset” and explore how marketers can successfully grow their brands during times when everything else seems to be getting worse.

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