We know what you’re thinking.
At Intermark, we continually refresh our perspectives on how to harness psychological insight to impact brand success.
Most strategic marketers spend a great deal of time developing and talking about “insights” within their brand ecosystems (the competition, the product, the media mix, and of course the consumer). The problem is, many so-called consumer insights are merely observations about WHAT people think and do. Certainly interesting. Sometimes helpful. But when all is said and done, that's not particularly insightful.
True insight reveals WHY people think and behave the way they do. Our “Insight Team” is charged with both understanding the why as well as identifying how we can leverage persuasive psychology to shape a particular action. This is the underpinning of all the work we do at Intermark.
Our group imagination comes from our diverse and talented team. We have experts in marketing, digital, social, PR and media, as well as our own production studio — all under one roof. That wide range of creative disciplines helps us see all the capabilities of your brand. And that 360-degree thinking leads to smarter and better-connected ideas.
We use dozens of tools, including consumer data research, empirical studies and predictive analytics to uncover insights and product truths.
Our creative goal is to break through the clutter and entertain consumers to help them remember your brand.
Intermark is one of the largest digital agencies in the Southeast, covering all things digital.
We handle everything from consumer relations to business-to-business communications.
We have a full-service department devoted to helping small to medium-sized companies achieve their business goals.
Throw us your problem and we'll send our thoughts within 24 hours.