Our ad agency takes a field trip inside the minds of consumers.

Learn more about the psychological principles we employ each day in our work with our latest social experiments.

A Full-Service Marketing & Advertising Agency | Intermark Group
Intermark Group

OUR AD AGENCY DRIVES AMAZING GROWTH THROUGH CREATIVE PSYCHOLOGY.

No other ad agency thinks quite the way we do. We leverage the behavioral sciences, such as psychology, to create groundbreaking creative. We understand how to change consumer beliefs and behaviors. We provide the truly unique consumer insights that give our work an extraordinary advantage to achieve consistently amazing results.

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We know what you’re thinking.

At Intermark, we continually refresh our perspectives on how to harness psychological insight to impact brand success.

Our Philosophy

Most strategic marketers spend a great deal of time developing and talking about “insights” within their brand ecosystems (the competition, the product, the media mix, and of course the consumer). The problem is, many so-called consumer insights are merely observations about WHAT people think and do. Certainly interesting. Sometimes helpful. But when all is said and done, that's not particularly insightful.

Our Insight

True insight reveals WHY people think and behave the way they do. Our “Insight Team” is charged with both understanding the why as well as identifying how we can leverage persuasive psychology to shape a particular action. This is the underpinning of all the work we do at Intermark.

Our Work

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Our Latest

Hold the Fone: Consumers Care About Proper Spelling

By: Dr. James McFarland, People Scientist Hello everyone! Welcome to our 100th CMO Minute. This week we will be talking about the importance of brand names, and how creating a successful name may not be quite as straightforward as one would think. Consumers have always had a complex relationship with brand names, and rightly so, … Continued Read more →

Artificial Intelligence: Balancing New Technology with Human Empathy

By: Dr. James McFarland, People Scientist …One impulse from a vernal wood  May teach you more of man,  Of moral evil and of good,  Than all the sages can.  Sweet is the lore which Nature brings;  Our meddling intellect  Mis-shapes the beauteous forms of things… -Excerpt from “Tables Turned” (William Wordsworth, 1798) Towards the end … Continued Read more →

Soda Wars: Revenge of the Diet Beverages

By: Dr. James McFarland, People Scientist Not so long ago (the early 1990s) and not so far away (well, here on planet earth), an epic battle filled with intrigue, sabotage, and sacrifice took place. Although it was “fought” in plain sight, few understood that the conflict was designed to ensure that both sides would lose … Continued Read more →

Our Services

Our group imagination comes from our diverse and talented team. We have experts in marketing, digital, social, PR and media, as well as our own production studio — all under one roof. That wide range of creative disciplines helps us see all the capabilities of your brand. And that 360-degree thinking leads to smarter and better-connected ideas.

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Our Clients

We’ve put our creative insights to work for brands you have probably heard of, and some you may not have (but definitely will soon). Find out how we use consumer psychology and behavioral targeting to reach the right audience for individual brands and companies by taking a look at our work.

Our Culture

We’re not interested in average work. Around our offices you’ll never hear the words “that’s good enough.” We want everything we do to be great, because we know how powerful a marketing campaign can be to grow your business. Our creative team uses tools of psychology and marketing to fuel your success, because we know that fuels our success. We’re more than just a marketing agency, we’re mind hackers who want to understand the way people’s brains work so we can use that consumer psychology to your advantage to build your brand.

AD PSYCH INSIGHTS

Check out our award-winning video series to learn more about the psychological principles we employ each day in our work.

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WEBINARHow Tribal Psychology Drives Modern Human Behavior

Tribal psychology is becoming increasingly salient to consumers. During times of instability, there is a greater need to belong and feel connected to those around us, and this has consumers looking for the safety and security of being part of a group. Join us Tuesday, April 25th as we discuss the psychological principles behind people’s need to seek out social groups or “tribes” that provide a sense of identity and purpose, and how marketers can tap into this need for belonging by creating products, services, and campaigns that emphasize shared values and community.

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