Our ad agency takes a field trip inside the minds of consumers.

Learn more about the psychological principles we employ each day in our work with our latest social experiments.

A Full-Service Marketing & Advertising Agency | Intermark Group
Intermark Group

OUR AD AGENCY DRIVES AMAZING GROWTH THROUGH CREATIVE PSYCHOLOGY.

No other ad agency thinks quite the way we do. We leverage the behavioral sciences, such as psychology, to create groundbreaking creative. We understand how to change consumer beliefs and behaviors. We provide the truly unique consumer insights that give our work an extraordinary advantage to achieve consistently amazing results.

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We know what you’re thinking.

At Intermark, we continually refresh our perspectives on how to harness psychological insight to impact brand success.

Our Philosophy

Most strategic marketers spend a great deal of time developing and talking about “insights” within their brand ecosystems (the competition, the product, the media mix, and of course the consumer). The problem is, many so-called consumer insights are merely observations about WHAT people think and do. Certainly interesting. Sometimes helpful. But when all is said and done, that's not particularly insightful.

Our Insight

True insight reveals WHY people think and behave the way they do. Our “Insight Team” is charged with both understanding the why as well as identifying how we can leverage persuasive psychology to shape a particular action. This is the underpinning of all the work we do at Intermark.

Our Work

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Our Latest

The Neurological Revolution: How Technology is Reshaping the Brain

By Dr. James McFarland, People Scientist For consumers and marketers alike, we obviously live our lives split between the digital and the physical. But are there deeper implications? Whether your C-Suite openly acknowledges it, every business today is a digital business. In fact, nearly 80% of consumers decide whether to engage with brands based on … Continued Read more →

Super Bowl LVIII Psych Awards

Did you get your fix of dopamine (CHNO) at Super Bowl LVIII? Let’s gather around the digital water cooler to discuss the most important aspect of the game — the ads! It’s time for Intermark’s annual Super Bowl Psych Awards, where we put on our lab coats and analyze each commercial through the lens of … Continued Read more →

Social Influencers vs. the Meta-Analysis

By: Dr. James McFarland, People Scientist I know we’ve covered the value of social media and impact of influencers in the past, but the release of a new meta-analysis on this topic brings fresh insights and evidence to the table. So we’re revisiting this subject to ensure marketing and brand leaders – like you – are well … Continued Read more →

Our Services

Our group imagination comes from our diverse and talented team. We have experts in marketing, digital, social, PR and media, as well as our own production studio — all under one roof. That wide range of creative disciplines helps us see all the capabilities of your brand. And that 360-degree thinking leads to smarter and better-connected ideas.

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Our Clients

We’ve put our creative insights to work for brands you have probably heard of, and some you may not have (but definitely will soon). Find out how we use consumer psychology and behavioral targeting to reach the right audience for individual brands and companies by taking a look at our work.

Our Culture

We’re not interested in average work. Around our offices you’ll never hear the words “that’s good enough.” We want everything we do to be great, because we know how powerful a marketing campaign can be to grow your business. Our creative team uses tools of psychology and marketing to fuel your success, because we know that fuels our success. We’re more than just a marketing agency, we’re mind hackers who want to understand the way people’s brains work so we can use that consumer psychology to your advantage to build your brand.

AD PSYCH INSIGHTS

Check out our award-winning video series to learn more about the psychological principles we employ each day in our work.

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WEBINARMixed Blessings of Artificial Intelligence: Human Judgment vs. AI

The advent of generative AI technologies like ChatGPT or Midjourney are revolutionizing how marketers conceive, create and deliver solutions for brands. But just how much can AI replicate? Where do psychology, human intelligence, emotional understanding, empathy, and complex social interactions fit within the expanding capabilities of AI? Join Intermark Group's next webinar as we explore the Mixed Blessings of Artificial Intelligence.

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