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INSIDE THE MINDS OF CONSUMERS
As the nation’s largest psychology-driven marketing agency, we set out to demonstrate just how much psychology influences consumer behavior through a series of social experiments that affect people’s social norms through cognitive triggers and cues. In the end, we were able to persuade our audience by using psychological principles that changed their behavior.
PRIMING
Do you want to see the psychological principle priming in action? We created a food stand and surrounded it with the number 300. Then, we asked people to guess the number of calories in a donut. Did our visual cues affect their response?
CONDITIONING
Do we always make decisions based on facts? Or are we more conditioned by social norms? We set up a free hotdog stand with correctly labeled ketchup and mustard bottles. But the colors, not so much. See what happens next.
AUDITORY
Can music influence our taste? In this multisensory science experiment, we offered free churros and Bavarian pretzels and played Mexican music and then German music. Did the music influence which treat people chose?
DESCRIPTIVE LANGUAGE
We all love sweet treats. But do we love them more with a fancy title? In this experiment, we explore whether identical products are perceived differently based on how they are described.
Check out our award-winning video series to learn more about the psychological principles we employ each day in our work.
Ad Psych
Snack Time
We all love sweet treats. But do we love them more with a fancy title?
In this experiment, we explore whether identical products are perceived differently based on how they are described.
CURIOUS?
See how psychology can impact your business.
