How to Get The Most Out of Your Social Media Strategy

Social media ROI consists of all the social media tactics that bring value to the business. These can be different for every company and can be measured through revenue, brand awareness and post engagement, along with other units of measurement. Read more →

Streaming: Everybody’s Doing It?

Over 2/3 of TV and video watched by Millennials and GenXers is accounted for by non-traditional methods, meaning smartphones and streaming devices (Roku, Apple TV, etc). Read more →

Who’s Watching Cable?

Sports fans and older-aged adults still turn to cable. Live sports are credited with saving cable amongst the younger and middle-aged adults. Read more →

How Do I Build a Website?

Websites can be designed through various methods such as simple Content Management Systems like Wix, or they can be built from the ground up. For example, when buying a house, you can choose a basic cookie-cutter house that looks just like all the other houses in the neighborhood, or you can build your own. Read more →

How Much Does A Website Cost?

Modern-day businesses must have a digital presence to stay relevant. According to Junto in 2019, 61% of mobile searchers are more likely to contact a local business if they have a mobile-friendly site. Read more →

Is It Too Early to Market to Generation Z?

If you think four months is too early to market to Generation Z, then hold off on changing any marketing strategies and consider yourself a laggard. However, early adopters out there looking to catch the eyes of Gen Z, who will make up 40 percent of all consumers by 2020, are probably already changing things up to meet their high demand. Read more →

Our Social Tribes

Humans are one of the most social among all of the animal species. If we’re not spending time catching up with friends and neighbors at farmers markets, coffee shops, or pubs, then we’re likely spending time on social media, connecting digitally. 

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The Psychology of Influencer Marketing

The Fyre Festival, one of the greatest fiascos of recent memory, concluded with a recently dismissed class action lawsuit against the perpetrator musician Ja Rule. Although a fiasco, there are lessons to be learned.

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