CMO Minute: Marketing and Consumer Trends in 2021

The coronavirus pandemic spread throughout the world in 2020 and changed many aspects of people’s lives. Each individual was impacted in multiple ways spanning across the education, health care, shopping, travel, and entertainment industries.  Overall, the pandemic resulted in an acceleration of many pre-existing societal trends. For example, online education grew, and telehealth and telemedicine … Continued Read more →

Creative During the Pandemic

In our latest work with Alabama Tourism, our goal was to encourage people to feel safe and safely travel while exploring Alabama during the pandemic. Read more →

The Power of Storytelling and Psychology in Marketing

When we think of ways to influence people and change society, we often first think of new innovations and advancements in technology. However, considerable changes often happen in society not with external changes in technology, but with internal changes in our psychological perspective. Read more →

Insights From The Super Bowl Ads

The 2020 Super Bowl ads demonstrate where we are as a society in terms of changes in the way companies advertise on media. The key change that we're going to see in the next five years is that commercials will become personalized -- people who are watching the same TV show might not all see the same commercials. Read more →