Don’t Forget about Music in Marketing!

We often talk about how people rarely pay full attention to advertisements and that they often forget the advertisements that they do see. For example in the book How Brands Grow, Byron Sharp points out that only 16% of ads are remembered and correctly attributed. Read more →

Building Brand by Creating Memories

If we were to go and ask people about their thoughts on the largest brands in the world, many would be able to report about their experiences and memories that they have with that brand. Read more →

Surprises Help Ads Get Noticed

As marketers, we spend a lot of time thinking about how people direct their attention as they go about their day. This is an important question because the majority of information that reaches the senses gets ignored. Read more →

CMO Minute: Marketing and Consumer Trends in 2021

The coronavirus pandemic spread throughout the world in 2020 and changed many aspects of people’s lives. Each individual was impacted in multiple ways spanning across the education, health care, shopping, travel, and entertainment industries.  Overall, the pandemic resulted in an acceleration of many pre-existing societal trends. For example, online education grew, and telehealth and telemedicine … Continued Read more →

Creative During the Pandemic

In our latest work with Alabama Tourism, our goal was to encourage people to feel safe and safely travel while exploring Alabama during the pandemic. Read more →

The Power of Storytelling and Psychology in Marketing

When we think of ways to influence people and change society, we often first think of new innovations and advancements in technology. However, considerable changes often happen in society not with external changes in technology, but with internal changes in our psychological perspective. Read more →