The Neurological Revolution: How Technology is Reshaping the Brain

By Dr. James McFarland, People Scientist For consumers and marketers alike, we obviously live our lives split between the digital and the physical. But are there deeper implications? Whether your C-Suite openly acknowledges it, every business today is a digital business. In fact, nearly 80% of consumers decide whether to engage with brands based on … Continued Read more →

Super Bowl LVIII Psych Awards

Did you get your fix of dopamine (CHNO) at Super Bowl LVIII? Let’s gather around the digital water cooler to discuss the most important aspect of the game — the ads! It’s time for Intermark’s annual Super Bowl Psych Awards, where we put on our lab coats and analyze each commercial through the lens of … Continued Read more →

Super Bowl Spot Awards

After months of anticipation, Super Bowl LVII has come and gone. With the watercooler discussions of the big game’s highlights (or low points) starting to fade, now is the perfect time to bring up what everyone has secretly been wondering: which of the Super Bowl commercials this year were the undisputed best in their class? Read more →

Avoiding the Uncanny Valley

When it comes to “humanness,” it turns out there is a fine line between appealing and appalling. Although rather than a line, research suggests the border separating the two feelings may be more of a valley. Read more →

Make ‘Em Laugh

It’s often said that laughter is the best medicine. But with the continuous onslaught of bad news and stress over the last two years, is now really the time for brands to incorporate humor in their advertising? Read more →

Do Competing Ads Cancel Each Other Out?

While watching Super Bowl LVI, you probably noticed a common theme this year among car brands: electric vehicles. In fact, there were seven commercials from six different manufacturers featuring EVs. Read more →

Why we stick with our beliefs

Have you ever noticed how easy it is to justify why we do the things we do? It seems that once we take action, we find it really easy to come up with reasons for why we did what we did. Read more →