Creative
The Power of Storytelling and Psychology in Marketing
When we think of ways to influence people and change society, we often first think of new innovations and advancements in technology. However, considerable changes often happen in society not with external changes in technology, but with internal changes in our psychological perspective.
Poke the Bear To Steal Share from Market Leaders
Brands often find themselves in a position where they aren’t the leader in their category. In that case, it’s worthwhile considering ways to “poke the bear.”
The Importance of Distinctive Brand Assets in Marketing
A distinct brand asset consists of any visual, or auditory or verbal element that is strongly associated with your brand. This consists of logos, color schemes, slogans, taglines, and more.
The Moldy Whopper – an example of conflict and tension in advertising
It’s a tense time at Intermark right now, literally. There’s COVID, but we’re also exploring the art of conflict and tension in advertising to drive engagement in our upcoming webinar.
How Brands Can Create Meaningful And Memorable Experiences
It’s really important for brands to create meaningful and memorable experiences for their audiences, and creating these experiences often requires some knowledge of the psychology of memory.
Effective Creative During the Pandemic
It’s essential to stick to the basics of marketing, giving you the opportunity to not only survive the madness, but to also thrive.
Insights From The Super Bowl Ads
The 2020 Super Bowl ads demonstrate where we are as a society in terms of changes in the way companies advertise on media. The key change that we’re going to see in the next five years is that commercials will become personalized — people who are watching the same TV show might not all see the same commercials.
Storytelling at it’s Finest: Three Simple Steps to a Great Commercial
How many times have you heard someone say, “did you see that spot with that hilarious dog… or baby…or kid?” You ask them, “what was if for?” Then, they can’t remember what the ad was selling or who the company was. That is not an effective commercial.
Why Simple Ideas Win
It is said that simplicity is genius… well, it’s also a lot of hard work and discipline.
The Science of Savoring
International Women’s Day can provide a forum for some contentious conversations, but let’s look at all of the amazing work coming from our fellow ladies making advertising even better.
