Dark Social Drives Greater Engagement

It's estimated that 84% of social sharing takes place within "dark social.” Dark social consists of information that's not shared publicly, but is instead shared with an intimate group through direct messaging, email or text. Read more →

How to Get The Most Out of Your Social Media Strategy

Social media ROI consists of all the social media tactics that bring value to the business. These can be different for every company and can be measured through revenue, brand awareness and post engagement, along with other units of measurement. Read more →

Social Media Influencer DISqualifications

Many an awesome influencer will never realize his/her full earning potential online due to ill-advised social media activity, and many a brand will experience toxic shock that could’ve been easily avoided. Let’s see how!

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3 Social Media Marketing Trends to Look For In 2019

The great, big world of social media is ever changing and continuously bringing innovative ideas to the table. While changes are often sudden, many are also predictable. Here are a few of our predictions for the top trends to come in 2019...

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