Social Media | Intermark Group

What Do Influencers Look Like in 2021?

May 3, 2021

Influencer marketing has increased in popularity over the last ten years along with the increased use of social media platforms. But does it make sense to talk about influencer marketing the same way today as we did a few years ago? Read more →

CMO Minute: Marketing and Consumer Trends in 2021

December 21, 2020

The coronavirus pandemic spread throughout the world in 2020 and changed many aspects of people’s lives. Each individual was impacted in multiple ways spanning across the education, health care, shopping, travel, and entertainment industries. Overall, the pandemic resulted in an acceleration of many pre-existing societal trends. For example, online education grew, and telehealth and telemedicine … Continued Read more →

Six Reasons Why Santa’s the Biggest Influencer in 2020

December 4, 2020

There are a lot of key qualities to look for when choosing an influencer for influencer marketing. The influencer represents your brand after all, and we want to make sure your brand gets elevated in the best way possible. Read more →

The Future of Social Media

November 5, 2020

The world that we live in today is much more complicated than the world that we used to live in decades ago, or a hundred years ago, or a thousand years ago. Read more →

3 Social Media Marketing Tips (During COVID-19)

March 30, 2020

There will likely be many long-term changes in consumer behavior and psychology that we'll see as the COVID-19 crisis comes and goes. Read more →

Dark Social Drives Greater Engagement

February 7, 2020

It's estimated that 84% of social sharing takes place within "dark social.” Dark social consists of information that's not shared publicly, but is instead shared with an intimate group through direct messaging, email or text. Read more →

How to Get The Most Out of Your Social Media Strategy

December 17, 2019

Social media ROI consists of all the social media tactics that bring value to the business. These can be different for every company and can be measured through revenue, brand awareness and post engagement, along with other units of measurement. Read more →