3 Social Media Marketing Tips (During COVID-19)
There will likely be many long-term changes in consumer behavior and psychology that we'll see as the COVID-19 crisis comes and goes.
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Social Media
Dark Social Drives Greater Engagement
It's estimated that 84% of social sharing takes place within "dark social.” Dark social consists of information that's not shared publicly, but is instead shared with an intimate group through direct messaging, email or text.
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How to Get The Most Out of Your Social Media Strategy
Social media ROI consists of all the social media tactics that bring value to the business. These can be different for every company and can be measured through revenue, brand awareness and post engagement, along with other units of measurement.
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Social Media Influencer DISqualifications
Many an awesome influencer will never realize his/her full earning potential online due to ill-advised social media activity, and many a brand will experience toxic shock that could’ve been easily avoided. Let’s see how!
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Developing Social Media Influencer Opportunities
Identifying opportunities that make sense for influencers is important. Your brand is best served when creating mutually beneficial relationships with these online personalities, assuming you’ve chosen well, that is.
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Avoid These Professional Social Media Influencers Like The Plague
Beware – some professional social media influencers are more aptly described as professional social media advertisers. The distinction is important and can negatively impact your brand.
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3 Social Media Marketing Trends to Look For In 2019
The great, big world of social media is ever changing and continuously bringing innovative ideas to the table. While changes are often sudden, many are also predictable. Here are a few of our predictions for the top trends to come in 2019...
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How to Stay Relevant on Social Media During the Holidays
Here are a couple of tips to help you optimize your ad performances across social media platforms through the holidays.
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According to Post-Millennials, Facebook Is So Out
With the ever-growing popularity of social platforms like Snapchat and Facebook-owned Instagram, Facebook may be losing ground with its teen and tween demographics.
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Facebook Live: Hits and Misses
So, what is it about Facebook live that has us tuned in for hours watching a 10 lb. bag of Skittles get organized by color? Let’s break it down.
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