The Future of Social Media
The world that we live in today is much more complicated than the world that we used to live in decades ago, or a hundred years ago, or a thousand years ago.
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Social Media
Social Media and Company Policy: 5 Steps to Institute a Beneficial Social Media Policy
Social media provides a voice to everyone. That can be helpful or harmful depending the topic and the tone adopted. In this season of uncertainty with a contentious election, the throes of the coronavirus pandemic and civic unrest, it is like fuel to the fire for many on social media.
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TikTok – Trending Upwards
TikTok, the self-proclaimed destination for short-form mobile videos, has undoubtedly become the most popular app this summer with 87 million worldwide downloads (7.5 million in the US) in June alone, making over 800 million users worldwide and 100 million active users in the US.
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3 Social Media Marketing Tips (During COVID-19)
There will likely be many long-term changes in consumer behavior and psychology that we'll see as the COVID-19 crisis comes and goes.
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Dark Social Drives Greater Engagement
It's estimated that 84% of social sharing takes place within "dark social.” Dark social consists of information that's not shared publicly, but is instead shared with an intimate group through direct messaging, email or text.
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How to Get The Most Out of Your Social Media Strategy
Social media ROI consists of all the social media tactics that bring value to the business. These can be different for every company and can be measured through revenue, brand awareness and post engagement, along with other units of measurement.
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Social Media Influencer DISqualifications
Many an awesome influencer will never realize his/her full earning potential online due to ill-advised social media activity, and many a brand will experience toxic shock that could’ve been easily avoided. Let’s see how!
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Developing Social Media Influencer Opportunities
Identifying opportunities that make sense for influencers is important. Your brand is best served when creating mutually beneficial relationships with these online personalities, assuming you’ve chosen well, that is.
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Avoid These Professional Social Media Influencers Like The Plague
Beware – some professional social media influencers are more aptly described as professional social media advertisers. The distinction is important and can negatively impact your brand.
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3 Social Media Marketing Trends to Look For In 2019
The great, big world of social media is ever changing and continuously bringing innovative ideas to the table. While changes are often sudden, many are also predictable. Here are a few of our predictions for the top trends to come in 2019...
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How to Stay Relevant on Social Media During the Holidays
Here are a couple of tips to help you optimize your ad performances across social media platforms through the holidays.
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According to Post-Millennials, Facebook Is So Out
With the ever-growing popularity of social platforms like Snapchat and Facebook-owned Instagram, Facebook may be losing ground with its teen and tween demographics.
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