Social Media
The Neurological Revolution: How Technology is Reshaping the Brain
By Dr. James McFarland, People Scientist For consumers and marketers alike, we obviously live our lives split between the digital and the physical. But are there deeper implications? Whether your C-Suite openly acknowledges it, every business today is a digital…
What Do Influencers Look Like in 2021?
Influencer marketing has increased in popularity over the last ten years along with the increased use of social media platforms. But does it make sense to talk about influencer marketing the same way today as we did a few years ago?
CMO Minute: Marketing and Consumer Trends in 2021
The coronavirus pandemic spread throughout the world in 2020 and changed many aspects of people’s lives. Each individual was impacted in multiple ways spanning across the education, health care, shopping, travel, and entertainment industries. Overall, the pandemic resulted in an…
Six Reasons Why Santa’s the Biggest Influencer in 2020
There are a lot of key qualities to look for when choosing an influencer for influencer marketing. The influencer represents your brand after all, and we want to make sure your brand gets elevated in the best way possible.
The Future of Social Media
The world that we live in today is much more complicated than the world that we used to live in decades ago, or a hundred years ago, or a thousand years ago.
Social Media and Company Policy: 5 Steps to Institute a Beneficial Social Media Policy
Social media provides a voice to everyone. That can be helpful or harmful depending the topic and the tone adopted. In this season of uncertainty with a contentious election, the throes of the coronavirus pandemic and civic unrest, it is like fuel to the fire for many on social media.
TikTok – Trending Upwards
TikTok, the self-proclaimed destination for short-form mobile videos, has undoubtedly become the most popular app this summer with 87 million worldwide downloads (7.5 million in the US) in June alone, making over 800 million users worldwide and 100 million active users in the US.
3 Social Media Marketing Tips (During COVID-19)
There will likely be many long-term changes in consumer behavior and psychology that we’ll see as the COVID-19 crisis comes and goes.
Dark Social Drives Greater Engagement
It’s estimated that 84% of social sharing takes place within “dark social.” Dark social consists of information that’s not shared publicly, but is instead shared with an intimate group through direct messaging, email or text.
How to Get The Most Out of Your Social Media Strategy
Social media ROI consists of all the social media tactics that bring value to the business. These can be different for every company and can be measured through revenue, brand awareness and post engagement, along with other units of measurement.
