Insights From The Super Bowl Ads

The 2020 Super Bowl ads demonstrate where we are as a society in terms of changes in the way companies advertise on media. The key change that we're going to see in the next five years is that commercials will become personalized -- people who are watching the same TV show might not all see the same commercials. Read more →

Dark Social Drives Greater Engagement

It's estimated that 84% of social sharing takes place within "dark social.” Dark social consists of information that's not shared publicly, but is instead shared with an intimate group through direct messaging, email or text. Read more →

Time On Our Mind

We're not just passively consuming information anymore. We're actually interacting and collectively creating something with others. Read more →

How to Get The Most Out of Your Social Media Strategy

Social media ROI consists of all the social media tactics that bring value to the business. These can be different for every company and can be measured through revenue, brand awareness and post engagement, along with other units of measurement. Read more →

Streaming: Everybody’s Doing It?

Over 2/3 of TV and video watched by Millennials and GenXers is accounted for by non-traditional methods, meaning smartphones and streaming devices (Roku, Apple TV, etc). Read more →

Who’s Watching Cable?

Sports fans and older-aged adults still turn to cable. Live sports are credited with saving cable amongst the younger and middle-aged adults. Read more →

How Do I Build a Website?

Websites can be designed through various methods such as simple Content Management Systems like Wix, or they can be built from the ground up. For example, when buying a house, you can choose a basic cookie-cutter house that looks just like all the other houses in the neighborhood, or you can build your own. Read more →

How Much Does A Website Cost?

Modern-day businesses must have a digital presence to stay relevant. According to Junto in 2019, 61% of mobile searchers are more likely to contact a local business if they have a mobile-friendly site. Read more →