Today, communications is a 24/7 venture. Nowhere is this more evident than on social media. We know how things get shared and the conversations a good ad campaign can start all over the web. Our behavioral marketing strategies can help you turn that insight into more than just new customers—it can build brand equity and create loyal followers, fans, and brand advocates if it’s done the right way.
Engage your audience
Traditional advertising is a one-way conversation, but social media has opened a new dimension for brands and consumers. It’s a chance for individuals to engage with brands in innovative ways, and for brands to get real-time feedback, insight, and information about the things that matter to the people who use their products and services.
The challenge that many brands encounter when they start using social media is un-learning the old habits of talking at consumers and learning how to engage with consumers. We use consumer psychology and behavioral marketing to help you figure out what your audience wants and needs, and create campaigns designed to kick-start that engagement.
Keep the conversation going
Once the broader research is complete, our next step is reviewing empirical studies to get more qualitative insight into your consumers for better behavioral targeting. In this aspect, our focus is on human behaviors—the way people act, live, think, and talk—to uncover their specific pain points and challenges, which provides insight into the best approach for the campaign. This step goes beyond just looking at the numbers to reveal the human side of each person within a target market.
