Super Bowl LVIII Psych Awards

Did you get your fix of dopamine (CHNO) at Super Bowl LVIII? Let’s gather around the digital water cooler to discuss the most important aspect of the game — the ads! It’s time for Intermark’s annual Super Bowl Psych Awards, where we put on our lab coats and analyze each commercial through the lens of … Continued Read more →

5 Keys to Advertising Effectiveness

There are a lot of important considerations marketers need to keep in mind to ensure that their advertisements are effective at shaping perception and creating sales. These considerations generally vary in their effectiveness, so we’ve pinpointed five key consideration for making great effective ads. Read more →