Behavioral Science
The Importance of Distinctive Brand Assets in Marketing
A distinct brand asset consists of any visual, or auditory or verbal element that is strongly associated with your brand. This consists of logos, color schemes, slogans, taglines, and more.
System One Marketing: Become The Intuitive Choice
The brain is organized to make decisions in a quick intuitive way. This applies to minor decisions, like which jacket to wear on a cold day, but it also applies to major decisions like which television to purchase.
The Moldy Whopper – an example of conflict and tension in advertising
It’s a tense time at Intermark right now, literally. There’s COVID, but we’re also exploring the art of conflict and tension in advertising to drive engagement in our upcoming webinar.
How Brands Can Create Meaningful And Memorable Experiences
It’s really important for brands to create meaningful and memorable experiences for their audiences, and creating these experiences often requires some knowledge of the psychology of memory.
How Psychological Insights Help Build Brands
Marketing can play a critical role in ensuring that the customer’s needs stay aligned with brands, that trust is established, and that customers turn into fans.
How Not To Hit Your Mark With Your Marketing Message
Sometimes our messages don’t work out the way they’re intended, or they end up having the opposite effect than what is desired.
Time On Our Mind
We’re not just passively consuming information anymore. We’re actually interacting and collectively creating something with others.
Voice Assistants: The Past, Present, and Future
We’ve been thinking about consumer trends and what the future holds with changes in artificial intelligence, augmented reality, virtual reality, and voice search and voice assistants.
How to Get The Most Out of Your Social Media Strategy
Social media ROI consists of all the social media tactics that bring value to the business. These can be different for every company and can be measured through revenue, brand awareness and post engagement, along with other units of measurement.
The Top 10 Marketing Mistakes in QSR
Marketing is rarely an exact science, and people are rarely good at spotting the opportunities for improvement. We are irrational humans, and the demands on Chief Marketing Officers are nearly infinite, especially in a fast-moving category like quick-service restaurants (QSR).
