Behavioral Science
The Psychology of Choice – Picking From A Group Is Different – Lessons for the Democrats
It seems as if every few days another candidate throws their proverbial name into the hat to be the Democratic party nominee and take on Donald Trump in the 2020 Presidential Election.
Storytelling at it’s Finest: Three Simple Steps to a Great Commercial
How many times have you heard someone say, “did you see that spot with that hilarious dog… or baby…or kid?” You ask them, “what was if for?” Then, they can’t remember what the ad was selling or who the company was. That is not an effective commercial.
Why Simple Ideas Win
It is said that simplicity is genius… well, it’s also a lot of hard work and discipline.
Gillette’s New Ad is SO CLOSE to Being Great, Psychologically
Gillette made a hard strategic pivot in their recent new ad. Unfortunately, that pivot has blown up on them, killing their online buzz…
The Psychology of Negotiating Media
Media planning and buying involve psychology in a wide variety of ways, from understanding the motivation of consumers to better target their interests, to influencing co-workers and clients…
Yes, Virginia, there is a psychological principle
‘Tis the season for giving and receiving. Our ritual-filled holiday traditions arrive each year loaded on a psychological-driven sleigh…
This Marketer Reveals 10 Psychology Truths That Brands Use to Influence Your Buying Decisions
Our CEO, Jake McKenzie, shares some truths about the #psychology behind what influences our buying decisions with Kevin Daum in Inc. Magazine…
Why Weight Watchers’ Name Change Will Fail, But Dunkin’s Won’t
Weight Watchers is repeating a classic psychological blunder…
New Opioid Addiction Prevention Ads Are Psychologically Dumb
The new opioid campaign highlights a major epidemic, and we should applaud the goal of addressing the growing problem. However, the current strategy shows a poor understanding of human psychology and past failures and successes.
What Winston Churchill Teaches Us About Movements in Marketing Strategy
The aim is to understand the driving forces of historical movements and look at ways brands might apply these forces to create movements of their own.
