You hear it on the news. You see it in the grocery store. You feel it at the gas pump. Inflation is dominating everyone’s economic concerns, including brands that have had to increase the costs of their own goods and services to cover more expensive supplies and cost-of-living pay increases for employees.
“Digital marketing is the future.” Whoever the first person was to make that statement wasn’t wrong.
Food…energy…gasoline…housing…used cars…inflation has been spiking at an alarming rate across all consumer segments. Unfortunately, marketers can expect ad prices to go up this year too. So, how will media inflation affect your marketing?
The COVID-19 pandemic changed everything. Literally. When you think about how you do things now – work, shop, eat, socialize, raise your kids, travel – is there any aspect of your life that hasn’t changed since early 2020?
We’ve all heard many times throughout our lives that patience is a virtue. Although the proverb is often recited, it’s rarely adhered to. Humans are impatient by nature and with more things readily available for immediate consumption, that impatience only seems to be growing.
It’s often said that laughter is the best medicine. But with the continuous onslaught of bad news and stress over the last two years, is now really the time for brands to incorporate humor in their advertising?
From YouTube doing away with Creator Studio Classic to Meta changing Facebook’s Business Suite, and every IOS update in between, one thing is certain – most people do not like change.
The world has changed quite a bit in the last two years, so it’s no surprise that consumers have changed too. Just when we thought we were on the final drop on the COVID coaster, new twists and turns have come into view.
As humans, we all fall victim from time to time to the Veruca Salt “I Want It Now” mindset. Who can blame us?
While watching Super Bowl LVI, you probably noticed a common theme this year among car brands: electric vehicles. In fact, there were seven commercials from six different manufacturers featuring EVs.