Behavioral Science
Inflation and Price Increase: What Marketers Need to Know
Recent Google Trends data shows a huge spike in individuals searches around the term “inflation.” At the same time, many marketers are aware of increases in pricing within their organization as a result of factors such as the packaging, production, transportation and supply of goods.
How the Availability Heuristic Hurts Your Marketing Strategy
As marketers, it’s critical that we’re able to get an accurate read on customer behavior and customer psychology.
Consumer Psychology and Google’s New Search Algorithm Update
In the latest news, we’ve learned about yet another change to the Google algorithm that we can look forward to. The update was originally scheduled to be rolled out in May, but it’s now extended out to mid June.
Contextual Marketing: Where Messages Make An Impact
Google and Apple are phasing out user tracking through third-party cookies, and many marketers are thinking about alternatives. One interesting alternative, that we haven’t discussed yet, is contextual marketing.
They Clicked the Ad, Now What?
Neilson recently released a report showing that one the things we care about, “clicks”, has a low correlation with a lot of other things that we care about as marketers.
Intermark Helped Physicians Mutual Launch Their New Brand Campaign
Physicians Mutual has launched a new brand campaign aimed at reclaiming the joy that comes from entering retirement.
For Brand Growth, It’s All About the Mind of the Customer
Mature companies go through many steps as they progress from startup to maturity. Although each company is different as they grow, one underlying truth seems to remain the same—what got you here won’t get you there.
CMO Minute: Empathy is the Marketing Emotion for 2021
To be the most effective, the emotion that marketers need to show in 2021 is empathy.
Safe Vaccines: How can we use behavioral science to get everyone onboard?
Covid vaccines are finally starting to arrive. In order to achieve herd immunity, the United States will need 70% to 80% of the population vaccinated against Covid-19.
CMO Minute: When it comes to vaccines, marketing lessons still apply
We often recognize that marketing problems boil down to changes in perception and behavior. But what’s less often appreciated is the fact that our understanding of changes in perception and behavior can actually be informed by what we know about marketing.
