The Psychology Behind Sounds in Marketing: Sonic Branding

Marketers often focus on communicating information through visual mediums like TV screens, phone screens, print advertisements, and billboards. But by focusing so much on vision, we often overlook the important information that sound can convey about brands. Read more →

Creativity Boosts Your Brand Above Your Competitors

When you think of the word “creative,” what comes to mind? We often think about creative pieces of art or creative habits that people have, but we don’t give much thought to what information we’re conveying about ourselves or our brands through our creative work. Read more →

The Top 10 Marketing Mistakes in QSR

Marketing is rarely an exact science, and people are rarely good at spotting the opportunities for improvement. We are irrational humans, and the demands on Chief Marketing Officers are nearly infinite, especially in a fast-moving category like quick-service restaurants (QSR).

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