Branding
5 Key Steps To Building Brand
Over the pandemic, we saw a huge move into digital and lower funnel marketing channels. Many companies were focusing on holding onto their short term marketing efforts at the expense of brand building.
They Clicked the Ad, Now What?
Neilson recently released a report showing that one the things we care about, “clicks”, has a low correlation with a lot of other things that we care about as marketers.
Intermark Helped Physicians Mutual Launch Their New Brand Campaign
Physicians Mutual has launched a new brand campaign aimed at reclaiming the joy that comes from entering retirement.
Why Companies Need Strong Brand Marketing for Growth
We recently held a webinar where we discussed the balancing act of branding and sales. This is an internal struggle faced by many marketers as they seek to be successful long term while also demonstrating short term results.
For Brand Growth, It’s All About the Mind of the Customer
Mature companies go through many steps as they progress from startup to maturity. Although each company is different as they grow, one underlying truth seems to remain the same—what got you here won’t get you there.
CMO Minute: Empathy is the Marketing Emotion for 2021
To be the most effective, the emotion that marketers need to show in 2021 is empathy.
The Psychology Behind Sounds in Marketing: Sonic Branding
Marketers often focus on communicating information through visual mediums like TV screens, phone screens, print advertisements, and billboards. But by focusing so much on vision, we often overlook the important information that sound can convey about brands.
The Importance of Distinctive Brand Assets in Marketing
A distinct brand asset consists of any visual, or auditory or verbal element that is strongly associated with your brand. This consists of logos, color schemes, slogans, taglines, and more.
System One Marketing: Become The Intuitive Choice
The brain is organized to make decisions in a quick intuitive way. This applies to minor decisions, like which jacket to wear on a cold day, but it also applies to major decisions like which television to purchase.
The Psychology of Marketing Strategy and Branding
What is branding? Branding is the interface between the audience and your product.
