What Do Influencers Look Like in 2021?

Influencer marketing has increased in popularity over the last ten years along with the increased use of social media platforms. But does it make sense to talk about influencer marketing the same way today as we did a few years ago? Read more →

5 Key Steps To Building Brand

Over the pandemic, we saw a huge move into digital and lower funnel marketing channels. Many companies were focusing on holding onto their short term marketing efforts at the expense of brand building. Read more →

They Clicked the Ad, Now What?

Neilson recently released a report showing that one the things we care about, “clicks”, has a low correlation with a lot of other things that we care about as marketers. Read more →

Sports Biggest Competitor? Our Attention

March is here so our thoughts have turned to one of the biggest media events this time of year: March Madness. Marketers in particular get excited around this time as March Madness brings in a TV audience, and we were fortunate to have some of our own advertising work there up at the big stage. Read more →

No More Cookies? New Targeting Methods in Marketing

We are one year closer to 2022, the year cookies disappear. As a full-service marketing agency, we’ve been preparing for the loss of cookies ever since Google announced the end of cookies for their browser, Chrome, as part of the Privacy Sandbox initiative. Read more →

CMO Minute: Marketing and Consumer Trends in 2021

The coronavirus pandemic spread throughout the world in 2020 and changed many aspects of people’s lives. Each individual was impacted in multiple ways spanning across the education, health care, shopping, travel, and entertainment industries.  Overall, the pandemic resulted in an acceleration of many pre-existing societal trends. For example, online education grew, and telehealth and telemedicine … Continued Read more →