Social Influencers vs. the Meta-Analysis

By: Dr. James McFarland, People Scientist I know we’ve covered the value of social media and impact of influencers in the past, but the release of a new meta-analysis on this topic brings fresh insights and evidence to the table. So we’re revisiting this subject to ensure marketing and brand leaders – like you – are well … Continued Read more →

Game On: The Power of Gamification in Modern Marketing

By: Dr. James McFarland, People Scientist In today’s fast-paced digital world, capturing and maintaining the attention of consumers is no easy feat. Traditional marketing strategies are evolving to fit this modern landscape, and businesses are seeking innovative ways to engage their audience. Enter gamification – a powerful tool that leverages the principles of game design … Continued Read more →

The Rise of Digital Humans in Storytelling Marketing

By: Dr. James McFarland, People Scientist Parables, childhood antidotes, juicy gossip, humans love a good story. With trends coming and going, marketing has evolved over the years, but storytelling will remain a timeless and incredibly powerful way to focus, captivate, and motivate consumer interest. Especially today when content overload and instant gratification are the norm. … Continued Read more →

The Power of Touch

By: Dr. James McFarland, People Scientist This week we are going to talk about physical touch. No, wait. That sounds cringey. I mean, we are going to explore the incredible power that touch has over us as human beings… Hmmm, that didn’t help. Let’s just say physical touch can play a safe, constructive, and legitimate role in your marketing strategy.  As part of the Sensory Marketing arsenal, physical touch and experiential marketing campaigns can help inform and transport consumers along their purchasing journeys, … Continued Read more →

The Rise of Influencer Avoidance

A lot has changed in the last twenty years. In 2004, MySpace made history as the first online networking site to acquire a total of a million monthly active users, a momentous milestone at the time. Read more →

Paint Me a Picture

Over the last few years, an illuminating series of studies about false beliefs and misperceptions about the state of the world has been underway. In the first of these studies (known as “The Gapminder Misconception Study”) published back in 2017, the researchers discovered that misperceptions among the general population appear to be the norm rather than the exception, especially among citizens of wealthier nations. Read more →

Avoiding the Uncanny Valley

When it comes to “humanness,” it turns out there is a fine line between appealing and appalling. Although rather than a line, research suggests the border separating the two feelings may be more of a valley. Read more →

The Power of Listening

We all have our preferred way of gathering information from the world. Some of us read, many of us watch television or interact with social media, and some of us even prefer to take in our information via the structure of online or in-person meetings (remember those?). Read more →

Out of Sight, Never in Mind

In the late 1950s, subliminal messaging became a mainstream sensation practically overnight when Vance Packard claimed that imperceptibly flashing the words “eat popcorn” or “drink Coca-Cola” across movie theater screens resulted in an 18-50% sales increase of those items. Read more →