Why Shared Experiences Matter

There’s been much debate about the merits of reaching a large amount of people through mass marketing or reaching a specific segment of the population with targeted ads. Read more →

Why Advertising Rarely Goes Wrong

Marketers are often very conscious of the ways that their advertisements can backfire or “go wrong” in the eyes of their audiences. They often worry about insulting someone or someone taking their messaging the wrong way. Read more →

How to Change Beliefs

Recently, Amplified Intelligence did a study that looked at active attention for people consuming video based on platform. The research revealed that Instagram was the platform where people paid the most active attention, while people watching linear TV paid the least amount of active attention to the content. Read more →

The Pitfalls of Easy Data in Marketing

From performance marketing to attribution modeling, we’ve seen a rise in available data from marketing over the past several years which have shifted our focus to more lower-funnel activities. Read more →

How to Break Through the Attention Barrier

A recent study from the Advertising Research Foundation shows that attention matters. In fact, the more attention to or involvement with the content, platform, device or media brand, the more likely an ad will be effective. Read more →

Consumer Psychology and Media Placement

At Intermark Group, we’re often discussing the many psychological drivers that impact advertising effectiveness. One of the biggest drivers that often gets overlooked by the marketing world is the internal motivation of the audience when the ad appears. Read more →

The Psychology of Advertising and Sales

Marketers are often tasked with the challenge of estimating the long term impact of marketing and advertising on sales. This is a difficult question of course, with many factors coming into play including the size of the brand, advertising spend, competitors advertising spend, the advertised message, and more. Read more →

What to Do When Your Customers Aren’t Shopping

A recent study by the Ehrenberg-Bass Institute of Marketing Science found that only 5% of big ticket item shoppers are in the market at any given time. This finding points out a big difference between the way consumers think about high involvement purchases. Read more →

5 Keys to Advertising Effectiveness

There are a lot of important considerations marketers need to keep in mind to ensure that their advertisements are effective at shaping perception and creating sales. These considerations generally vary in their effectiveness, so we’ve pinpointed five key consideration for making great effective ads. Read more →

Your Brand in the Mind of the Customer

When we talk about “brand” we’re often talking about the perceptions that our customers or audiences have about our product. And as marketers, we understand that the customer’s perception is shaped by many factors, like the logo, the packaging, the advertising, and the experience surrounding the product. Read more →