Hulu: Connected TV Juggernaut

Hulu has become one of the most dominate Connected TV players in the US. The platform currently boasts over 30 million subscribers and is continuing to grow. Content is king and much of the platform’s recent user growth can be attributed to original programming. Read more →

The Future of Social Media

The world that we live in today is much more complicated than the world that we used to live in decades ago, or a hundred years ago, or a thousand years ago. Read more →

Digital Experiences Are On The Rise

Experiences help create memorable impactful impressions of brands and products. With the rise of digital apps and access to the internet, it's important to think about how online digital experiences can be incorporated within real-world experiences to enrich them. Read more →

Insights From The Super Bowl Ads

The 2020 Super Bowl ads demonstrate where we are as a society in terms of changes in the way companies advertise on media. The key change that we're going to see in the next five years is that commercials will become personalized -- people who are watching the same TV show might not all see the same commercials. Read more →