By: Dr. James McFarland, People Scientist I know we’ve covered the value of social media and impact of influencers in the past, but the release of a new meta-analysis on this topic brings fresh insights and evidence to the table. So we’re…
The power that influencers have to affect the buying habits of others is nothing new. Back in 1655, King Louis XIV of France became the original influencer when he started wearing wigs.