The Psychology of Nostalgia Marketing

Nostalgia marketing can allow us to quickly and deeply connect with an audience. It often generates positive emotions and positive moods, which makes the audience more receptive to your message and more likely to remember your message. Read more →

The Psychology Behind Sounds in Marketing: Sonic Branding

Marketers often focus on communicating information through visual mediums like TV screens, phone screens, print advertisements, and billboards. But by focusing so much on vision, we often overlook the important information that sound can convey about brands. Read more →

CMO Minute: CMOs Seek New Agencies and Strategies for 2021

The latest research from Gartner shows an increased interest in brand strategy among CMOs in 2020 and 2021. This finding reflects brand marketers’ recognition of the importance of tracking changes in their customer segments and identifying new customers and new competitive landscapes. Read more →

Creativity Boosts Your Brand Above Your Competitors

When you think of the word “creative,” what comes to mind? We often think about creative pieces of art or creative habits that people have, but we don’t give much thought to what information we’re conveying about ourselves or our brands through our creative work. Read more →

Consumer Psychology In A Reopening Economy

There are a lot of things to think about while we’re slowly and safely reopening businesses. Many customers are adjusting to new ways of engaging with businesses and having to think about things that they haven’t had to think about before: Do I need to wear a mask? Read more →