What Do Influencers Look Like in 2021?

Influencer marketing has increased in popularity over the last ten years along with the increased use of social media platforms. But does it make sense to talk about influencer marketing the same way today as we did a few years ago? Read more →

5 Key Steps To Building Brand

Over the pandemic, we saw a huge move into digital and lower funnel marketing channels. Many companies were focusing on holding onto their short term marketing efforts at the expense of brand building. Read more →

They Clicked the Ad, Now What?

Neilson recently released a report showing that one the things we care about, “clicks”, has a low correlation with a lot of other things that we care about as marketers. Read more →

The Power of Storytelling and Psychology in Marketing

When we think of ways to influence people and change society, we often first think of new innovations and advancements in technology. However, considerable changes often happen in society not with external changes in technology, but with internal changes in our psychological perspective. Read more →