Marketing Psychology
Psychology of Healthcare Marketing in a Reopening Economy
The healthcare industry has been affected by COVID-19 in a very different way than many other industries. They are on the front-line fighting the virus: insuring sick patients, staffing nurses and doctors, caring for those in need, and more.
Where to Press Play with Marketing During COVID-19
For marketers everywhere, it’s no longer business as usual.
3 Social Media Marketing Tips (During COVID-19)
There will likely be many long-term changes in consumer behavior and psychology that we’ll see as the COVID-19 crisis comes and goes.
Digital Experiences Are On The Rise
Experiences help create memorable impactful impressions of brands and products. With the rise of digital apps and access to the internet, it’s important to think about how online digital experiences can be incorporated within real-world experiences to enrich them.
Why Authentic Marketing is Important in Uncertain Times
We’re currently wrapped up in a pandemic, and we’re trying to think about the implications for ourselves, our families, and our communities. We’re also thinking about society, and what sort of changes we’re going to see as this comes and goes.
“Brandless” was Doomed From the Start by Human Psychology
On February 11th, internet startup Brandless announced that they were shutting down and ceasing operations, leaving over 80 employees unemployed.
How Psychological Insights Help Build Brands
Marketing can play a critical role in ensuring that the customer’s needs stay aligned with brands, that trust is established, and that customers turn into fans.
How Not To Hit Your Mark With Your Marketing Message
Sometimes our messages don’t work out the way they’re intended, or they end up having the opposite effect than what is desired.
Dark Social Drives Greater Engagement
It’s estimated that 84% of social sharing takes place within “dark social.” Dark social consists of information that’s not shared publicly, but is instead shared with an intimate group through direct messaging, email or text.
The Power of Personalization and Listening in Marketing
Many companies and institutes have developed more personalized products after listening to their audience.
