We’ve been thinking about consumer trends and what the future holds with changes in artificial intelligence, augmented reality, virtual reality, and voice search and voice assistants.
Social media ROI consists of all the social media tactics that bring value to the business. These can be different for every company and can be measured through revenue, brand awareness and post engagement, along with other units of measurement.
It is very common to hear people saying that if you’re a company, then you need to leverage social media as an outlet to express your ideas.
Marketing is rarely an exact science, and people are rarely good at spotting the opportunities for improvement. We are irrational humans, and the demands on Chief Marketing Officers are nearly infinite, especially in a fast-moving category like quick-service restaurants (QSR).
It seems as if every few days another candidate throws their proverbial name into the hat to be the Democratic party nominee and take on Donald Trump in the 2020 Presidential Election.
How many times have you heard someone say, “did you see that spot with that hilarious dog… or baby…or kid?” You ask them, “what was if for?” Then, they can’t remember what the ad was selling or who the company was. That is not an effective commercial.
It is said that simplicity is genius… well, it’s also a lot of hard work and discipline.
In a time when the truth is a scarce product, selling products and services from a place of authenticity is a good place to start.
Gillette made a hard strategic pivot in their recent new ad. Unfortunately, that pivot has blown up on them, killing their online buzz…
Media planning and buying involve psychology in a wide variety of ways, from understanding the motivation of consumers to better target their interests, to influencing co-workers and clients…