How Gillette Tapped Into A New Audience

Recently, an article popped up that caught my eye. The title was “Gillette rolls out new spot with gaming streamer Dr. Lupo.” Curious, I went to check out this commercial, and as I watched it, I realized that it reflects an important change that's going on, and that’s the change in how we see influencers. Read more →

CMO Minute: Marketing and Consumer Trends in 2021

The coronavirus pandemic spread throughout the world in 2020 and changed many aspects of people’s lives. Each individual was impacted in multiple ways spanning across the education, health care, shopping, travel, and entertainment industries.  Overall, the pandemic resulted in an acceleration of many pre-existing societal trends. For example, online education grew, and telehealth and telemedicine … Continued Read more →

The Psychology of Nostalgia Marketing

Nostalgia marketing can allow us to quickly and deeply connect with an audience. It often generates positive emotions and positive moods, which makes the audience more receptive to your message and more likely to remember your message. Read more →

The Psychology Behind Sounds in Marketing: Sonic Branding

Marketers often focus on communicating information through visual mediums like TV screens, phone screens, print advertisements, and billboards. But by focusing so much on vision, we often overlook the important information that sound can convey about brands. Read more →

Hulu: Connected TV Juggernaut

Hulu has become one of the most dominate Connected TV players in the US. The platform currently boasts over 30 million subscribers and is continuing to grow. Content is king and much of the platform’s recent user growth can be attributed to original programming. Read more →