The Psychology of Nostalgia Marketing

Nostalgia marketing can allow us to quickly and deeply connect with an audience. It often generates positive emotions and positive moods, which makes the audience more receptive to your message and more likely to remember your message. Read more →

The Psychology Behind Sounds in Marketing: Sonic Branding

Marketers often focus on communicating information through visual mediums like TV screens, phone screens, print advertisements, and billboards. But by focusing so much on vision, we often overlook the important information that sound can convey about brands. Read more →

Hulu: Connected TV Juggernaut

Hulu has become one of the most dominate Connected TV players in the US. The platform currently boasts over 30 million subscribers and is continuing to grow. Content is king and much of the platform’s recent user growth can be attributed to original programming. Read more →

The Future of Social Media

The world that we live in today is much more complicated than the world that we used to live in decades ago, or a hundred years ago, or a thousand years ago. Read more →

CMO Minute: Political Advertising – More Is More

Lately, we have been inundated with political ads. ‘Tis the political season, after all. Most of us don’t even live in states that have a competitive “national” race, where the ad spending and frequency get really intense. We all have same reaction from months of it – emotional exhaustion. Can’t we just make it all stop so we can go back to normal? Read more →

CMO Minute: How Political Ads Rescued 2020 Advertising

2020 has been a difficult year for just about every person, industry, company and the world. The advertising industry is no exception. Despite increases in media audience size, as people have been home more often, ad spending has been decimated by Covid-19. Read more →