Marketing Trends
Insights From The Super Bowl Ads
The 2020 Super Bowl ads demonstrate where we are as a society in terms of changes in the way companies advertise on media. The key change that we’re going to see in the next five years is that commercials will become personalized — people who are watching the same TV show might not all see the same commercials.
Dark Social Drives Greater Engagement
It’s estimated that 84% of social sharing takes place within “dark social.” Dark social consists of information that’s not shared publicly, but is instead shared with an intimate group through direct messaging, email or text.
Time On Our Mind
We’re not just passively consuming information anymore. We’re actually interacting and collectively creating something with others.
The Power of Personalization and Listening in Marketing
Many companies and institutes have developed more personalized products after listening to their audience.
Voice Assistants: The Past, Present, and Future
We’ve been thinking about consumer trends and what the future holds with changes in artificial intelligence, augmented reality, virtual reality, and voice search and voice assistants.
Is It Too Early to Market to Generation Z?
If you think four months is too early to market to Generation Z, then hold off on changing any marketing strategies and consider yourself a laggard. However, early adopters out there looking to catch the eyes of Gen Z, who will make up 40 percent of all consumers by 2020, are probably already changing things up to meet their high demand.
Our Social Tribes
Humans are one of the most social among all of the animal species. If we’re not spending time catching up with friends and neighbors at farmers markets, coffee shops, or pubs, then we’re likely spending time on social media, connecting digitally.
Another Expense for Cord-Cutters?
The announcement of NBC securing the rights for The Office to bolster their upcoming streaming service reminds us of this Intermark post from 2017.
Social Media Influencer DISqualifications
Many an awesome influencer will never realize his/her full earning potential online due to ill-advised social media activity, and many a brand will experience toxic shock that could’ve been easily avoided. Let’s see how!
Developing Social Media Influencer Opportunities
Identifying opportunities that make sense for influencers is important. Your brand is best served when creating mutually beneficial relationships with these online personalities, assuming you’ve chosen well, that is.
