Why That Ad Sucks: What Marketing Can Learn From Memory Science

Only 16% of advertising is remembered and correctly attributed by consumers. Yes, you read that right. Consumers don’t remember the majority of ads they see, and when they DO remember the ad, they can only identify the brand 40% of the time (Sharp, 2010). What can marketers do to make sure 84% of their budget isn’t going to waste? It starts with an understanding of the way consumers process ads through our emotion and memory systems.

Listen to our webinar where we dive into this topic. We cover all the key considerations needed to make ads that make a psychological impact.

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Download Why That Ad Sucks slideshow.

Does Advertising Work?

Marketers are being faced with a tough question in 2021. Do they keep advertising, and if so, where and how much should they spend to advance business goals? Listen our webinar to learn if and how advertising actually works when put into a larger framework for how marketing works.

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Download Does Advertising Work? slideshow.

Calculated Bets: Smarter Marketing Planning for 2021

2020 is drawing to a close, and marketers are planning for 2021. Have you audited where your brand sits in this new space? Have you reevaluated your goals, diagnosed next steps, and updated your customer segments? Marketers are using these brand strategy questions to guide their thinking for 2021. Listen to our webinar to learn how to diagnose your current state, develop a solid brand strategy, and produce creative that captivates 2021 customers.

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Download Calculated Bets slideshow.

The Art of Conflict: When Marketers Poke the Bear

Listen to our webinar to learn how brands can incorporate conflict and tension strategies into marketing to shape public perception, engage customers, and gain marketshare. We discuss strategies like poking the bear, embracing imperfection, carving a niche, and using conflict responsibly to drive marketing effectiveness.

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Download Conflict and Tension Strategies for Marketing.

Getting Back to Business:
Balancing Branding & Sales for 2020

Listen to our webinar to learn about the psychological changes that we’ve seen as the crisis has evolved from pandemic to protest. We look at which brands have led the way, which brands have struggled, and how marketers can use these insights and new strategies to balance branding and sales to grow in today’s market.

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Download Behavioral Science for Marketing Overview.


Survive to Thrive:
Psychology Marketing in a Re-opening Economy

In this webinar, we discussed key psychological insights such as loss of identity and openness to new perspectives, and experiences that can shape creative marketing.

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Download Psychology Marketing for Reopening Guide.


Strategic Spending and Effective
Creative During Uncertain Times

In this webinar, we revealed six creative insights to guide marketing strategy, we discussed why advertising is important during economic downturns, and we discussed how to be smart with production while we’re social distancing.

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Psychology of Fear: Consumer Behavior and
Marketing During a Pandemic

Thanks for your interest in our recent webinar in which we explore how psychology informs consumer behavior and marketing strategy both during and after COVID-19. 

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Psychological Insights and Marketing Trends for 2020

Thanks for your interest in our recent webinar in which we explore key psychology-driven marketing trends that are changing how your customers perceive and engage with your brand.

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Download our Psychological Insights and Marketing Trends Report.