When Things Go From Bad to Worse | Marketers: How to Successfully Navigate the Consumer Recession Mindset

December 8, 2022 @ 12:00 AM CT

Although the lockdowns, social distancing, and pandemic fears are slowly diminishing in our collective rear-view mirror (thank goodness!), inflation, political unrest, and recession woes appear to be quickly taking their place. The expression “out of the frying pan, into the fire” is never a pleasant thing to contemplate, but marketers need to be aware of how to approach a world where scarcity and negative projections are becoming part of consumers’ daily lives.

Listen to this webinar where we discuss the psychological implications of the “recession mindset” and explore how marketers can successfully grow their brands during times when everything else seems to be getting worse.