PSYCHOLOGICAL INSIGHT
Ambition is the desire for attainment combined with the willingness to strive for its accomplishment.
A COLLEGE THAT SHOWS YOUR FULL POTENTIAL
Brand Strategy: Kindle the ambitious instincts of high-potential college-bound students by positioning BSC as the educational destination for forward thinkers, overachievers and difference makers.
Creative Idea: Rise to your potential. We eschewed collegiate cliché appeals depicting generic college experiences and campus landmarks by artfully showing compelling future endeavor portals that are possible with Birmingham-Southern College.
OUT-OF-HOME
