Psychological Insight
Ambition is the desire for attainment combined with the willingness to strive for its accomplishment.
A COLLEGE THAT SHOWS YOUR FULL POTENTIAL
Brand Strategy
Kindle the ambitious instincts of high-potential college-bound students by positioning BSC as the educational destination for forward thinkers, overachievers and difference makers.
Creative Idea
Rise to your potential. We eschewed collegiate cliché appeals depicting generic college experiences and campus landmarks by artfully showing compelling future endeavor portals that are possible with Birmingham-Southern College.
OUT-OF-HOME
Even our out-of-home had an interesting, sensory twist that took frustrated ears on vacation.
