Imagination and seeing are different in the brain.
COME FOR THE DINOSAURS, STAY FOR THE OTHER BEASTS
Brand Strategy: Amplify excitement for the Zoo’s Dino Discovery experience by tapping the active imagination of kids and their fascination of dinosaurs.
Creative Idea: They’re Back. Rather than showing the animatronic dinosaur exhibits, we build anticipation for the dinosaurs returning to the zoo within the theater of the mind, by depicting the reaction of their fellow animal inhabitants to the approaching dinosaurs, allowing audiences to imagine the adventure that awaits.