PSYCHOLOGICAL INSIGHT:
Our audience values being well-informed. Understanding how to do things “the right way” enables this tribe to maintain their happiness about their home environment. We leverage the “authority principle” to establish Bona’s efficacy for superior floor cleaning.
BRAND STRATEGY:
Position the Bona floor system as the best floor care for people who care about their floors.
CREATIVE IDEA:
The “Impress the Unimpressible” platform underscores Bona’s superior performance by illustrating a series of notoriously hard to impress characters marveling at the results.
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