As people reach retirement age, the anxiety of securing coverage and financial peace of mind triggers cognitive dissonance and avoidance. By eliminating the dread that accompanies this task and humorously depicting others experiencing the same tension, we can empower consumers to take action.
PHYSICIANS MUTUAL GIVES SENIORS
THE PEACE OF MIND THEY DESERVE
Brand Strategy: As the specialist who understands retirement relevant insurance, Physicians Mutual helps people move past their anxiety and retire with confidence with the financial security they deserve.
Creative Idea: Navigating retirement can seem like a nightmare. This campaign portrays retirement coverage anxiety in humorous “fever dreams” which are resolved by reassuring Physicians Mutual is there to listen and find the coverage you need.