PSYCHOLOGICAL INSIGHT
Even when unsatisfied with their current banking institutions, people are very reluctant to make a switch in anticipation of imagined hassles.
Brand Strategy: By incentivizing its growing customer base to advocate for the brand, Redstone can amplify its selling points through the most potent influencers available – friends.
Creative Idea: Refer a friend programs are typically promoted quietly through member communications. Instead we created a campaign to ensure everyone heard about this revolutionary deal.