Shrimp Basket


Cravings in Seafood Fast Casual are typically satisfied by nearest categorical offerings.

Brand Strategy: By shifting media investment to geo-precision digital video tightly surrounding Shrimp Basket locations, we were able to bolster sales while achieving double digit spend savings.

Creative Idea: Utilize promotional and LTO video to highlight Shrimp Basket’s highly craveable Gulf Coast seafood and incite seafood fans to take immediate action.