PSYCHOLOGICAL INSIGHT
Space is wondrous to kids because their world is so small and finite.
RE-LAUNCHING AN INTERACTIVE EXPERIENCE LIKE NO OTHER
The U.S. Space & Rocket Center has always been a popular tourist destination for families, but it’s a lot more than just artifacts and history these days. Visitors get to experience the same kind of G-Force training simulators that astronauts use, among other stimulating and interactive attractions. The Space & Rocket Center needed to communicate this online to entice and attract more visitors.
Brand Strategy: Stoke the excitement of potential Space Campers by creating an online experience that feels more like a simulator than a website.
Creative Idea: Intermark created mini-movies comically demonstrating kids’ homemade attempts to pursue the wonder of air and space adventure. Then they’re shown that the best space simulation is at the Space & Rocket Center. The juxtaposition between the wrong way to get your space fix and the proper way was part of a campaign that expanded to other media, such as posters, ads and program partnerships.
Market Results: Site traffic surged and built a ton of new interest in the Space & Rocket Center. Bounce rates online dropped 25 percent. And enrollment in the Space Camp Aviation and Robotics programs went up every week of the 2014 summer.
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