Psychological Insight
By applying our Mind Mapping methodology, we were able to discover a common motivator across Troy’s broad student prospect segmentation model. Both domestically and internationally, prospects hold a very strong aspiration to succeed and perform to the top of their careers in a way that can make an impact.
Brand Strategy
Use psychology to create emotional impact and engage a new generation of leaders.
Creative Idea
The “Lead Change” campaign conveys Troy’s commitment to developing the next generation of leaders so they can actualize their ambition and dreams. The campaign takes advantage of the target’s high aspiration as well as Troy’s unique leadership development curriculum to position Troy as the destination to learn to lead.
Case Study
Video
EXPERIENTIAL
OUT-OF-HOME
digital
