Psychological Insight
By applying our Mind Mapping methodology, we were able to discover a common motivator across Troy’s broad student prospect segmentation model. Both domestically and internationally, prospects hold a very strong aspiration to succeed and perform to the top of their careers in a way that can make an impact.
Brand Strategy
Use psychology to create emotional impact and engage a new generation of leaders.
Creative Idea
Take It All In. Intermark knows that tourism campaigns need to showcase a range of activities and attractions, but we decided to focus on the most tangible parts of each stop and dramatize how each of your five senses experiences it.