Psychological Insight
People have an innate desire to be part of something bigger than themselves.
AN ICONIC UNIVERSITY GETS ANOTHER ICON FOR ITS ON-CAMPUS STORE
Brand Strategy
Due to The University of Alabama’s successful football program, its academic prowess can be underestimated. To elevate and showcase its global stature, we positioned The University of Alabama as a center point for positive change.
Creative Idea
Touching Lives. We depicted the global impact a degree from The University of Alabama has by showing the ripple effect an individual can make on the vast world around him.
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